It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.
Our fellow content gurus at Beansbox in Hong Kong say it best:
- Utilize built-in CMS tools for optimizing meta data, title tags and URL structures
- Optimize content pages, looking at keyword density and the location of keywords on each page
- Cross-link heavily within your own site, and encourage partners, vendors and customers to link to your site from their own
http://www.beansbox.com/blog/what-is-cms-and-how-to-optimize-cms-for-search-engines/
Not only can these tips increase search engine hits--and hopefully your site's success--you can leverage the features and functionality built into the CMS investment that you've already made.
Any other great 'homegrown' tips out there?
Share them with us!
Stephanie Bach
UX Lead
Flair Interactive Services Inc.