Social media is everywhere, and forerunners LinkedIn, Facebook and Twitter are enjoying increased user volume and cross-media exposure every day. For those new to the social media space, understanding the best ways to use social media to increase product exposure, market a brand or generate sales leads, the tools and possibilities can be overwhelming. What are the best ways to use social media to accomplish your goals? Find out what expert Chris Brogan has to say in 50 Ways to Use Social Media:
Topics: Content Management, Online Marketing, flair, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, social networking, social media
Still Time to Register for Taxonomy Boot Camp 2009!
Topics: meta data, taxonomy, Content Management, flair interactive, Online Marketing, flair, content, Interesting and Useful Sites, CMS Tools, content strategy, Miscellaneous, web site
In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.
Topics: web, content development, flair interactive, Online Marketing, flair, content, content strategy, syndication
Here's a GREAT article on viral content, and why it matters beyond social media circles:
Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog
We live in an era of 'raging' content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text--and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.
Topics: Content Management, content development, flair interactive, Online Marketing, CMS, flair, content strategy, information architecture, usability
It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.
Topics: web, Content Management, flair interactive, CMS, flair, content management system, content, CMS Tools, interactive marketing, content strategy, SEO, search engine optimization
Over the years, we've worked with numerous CMS tools--from enterprise-level to open source and homegrown tools. The bells and whistles may differ from product to product, but the challenge of training and managing content contributors remains universal: How to make the process of managing content easier and more compliant, even if users are not 'technically inclined'?
Topics: Content Management, content development, flair interactive, CMS, flair, content management system, content strategy, usability, crownpeak, content authors
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