Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:
NOTE: I think he meant to say "shocking or interrupting USERS", not marketers. Also, check out the woman in the conference room behind him...bet she didn't realize that she was going to be part of this video!
Remember--you are now a publisher and you need to market to your prospects and customers as such! What value is your content providing to them?
Until next time...
Managing Editor, Content 911
Managing Director, Flair Interactive Services Inc.