JUMP START Blog and Online Community

Google's Take on Marketers as Publishers

Posted by Lisa Kirschner

May 10, 2011 5:23:00 AM

Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:

via www.youtube.com

NOTE: I think he meant to say "shocking or interrupting USERS", not marketers. Also, check out the woman in the conference room behind him...bet she didn't realize that she was going to be part of this video!

Remember--you are now a publisher and you need to market to your prospects and customers as such! What value is your content providing to them?

Until next time...

Lisa Kirschner

Managing Editor, Content 911

Managing Director, Flair Interactive Services Inc.

Topics: Content Management, content development, Online Marketing, flair, content, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, google, jim lecinski, marketers, publishing, Industry Leaders


Connect with Us


The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

Recent Posts


View All