Sep 11, 2016 10:34:00 PM
Find out what you've missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
Companies like American Express, GE, and Hubspot brilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into.
Topics: Content Management, content, marketing, social media
Aug 29, 2016 7:00:00 AM
Let’s face it – it’s 2016, and more likely than not you’ve heard of Snapchat. Though it’s been around since 2011, only in recent years has Snapchat caught the attention of mobile users, with many businesses only just starting to jump on the bandwagon as a means to tap into this social network’s massive marketing potential. Before you can harness the reach of this latest social experiment, you need to know how it works.
Let’s take a look and answer some of app’s most basic questions:
Topics: mobile marketing, social media, snapchat
Aug 28, 2016 10:57:49 PM
Find out what you've missed in the world of content marketing for the week ending August 26, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
Google now looks for factors like bounce rates and the time spent on a page and site to see if your content is actually being read. Google is all about relevancy, and providing the best answers to consumers questions. Because of this, companies have to make sure that they make engaging, shareable content. Find out what that means for businesses here, courtesy of the Huffington Post.
Topics: Content Management, content, marketing, social media
Aug 22, 2016 1:40:46 AM
Find out what you've missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately.
Topics: Content Management, content, marketing, social media
Aug 17, 2016 2:16:53 PM
Twitter may not be the first thing that comes to mind when you think of pay-per-click advertsing, but it is beginning to earn its place among other top social ad contenders, such as Instagram and Facebook.
Twitter ads are extremely effective and extremely cost-efficient. They are able to directly promote your brand, product or message to a very specifically chosen target audience.
Your business should be taking advantage of this network’s extraordinary reach, from both organic and paid perspectives. With its over 300 million active users and sophisticated ability to target those users, Twitter ads are absolutely invaluable when it comes to increasing marketing potential, message retention and revenue.
So how can you make the most out of Twitter advertising and give your business profile a boost? Start with these key areas:
Topics: twitter, small business, social media
Aug 8, 2016 12:32:31 AM
Find out what you've missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve—and 2016 has been no exception to that rule.
Topics: Content Management, content, marketing, social media
Jul 31, 2016 9:06:44 PM
Find out what you've missed in the world of content marketing for the week ending July 29, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
It's not just about having a blog. Over at MarketingLand, Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.
Topics: Content Management, content, marketing, social media
Jul 17, 2016 9:58:03 PM
Find out what you've missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing's full potential. Learn more here, courtesy of EContent.
Topics: Content Management, content, marketing, social media
Jul 10, 2016 8:40:59 PM
Find out what you've missed in the world of content marketing for the week ending July 8, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
Today, even as both fields are more fused than ever, a disconnect remains between those creating great content and those who are masters at getting people to read content. Here's what Cameron Conaway and the Huffington Post have to say about it.
Topics: Content Management, content, marketing, social media
Jul 3, 2016 7:50:31 PM
Find out what you've missed in the world of content marketing for the week ending July 1, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.
Were you even aware that there is a desktop app that has been designed to make the management of your WordPress sites easier? Here, SitePoint tells you a bit about the app and how it's used. If you're a WP user, this is the must-read of the week.
Topics: Content Management, content, marketing, social media