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    CASE STUDY: McDonald's Incorporates Content Strategy into Its Portal

    Posted by Lisa Kirschner

    Aug 25, 2014 10:11:56 AM

    Here at Flair, one of the most frequent questions we receive is, "Have you done similar work in the past?" This is the first in a series of case studies that we'll be launching to provide you with more information about the types of projects we've done and the industries on which we focus.

    McDonald's Corp.
    Oak Brook, IL

    Restaurants, Food

    McDonald's, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.

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    Topics: content strategy, user experience, case studies, mcdonald's, case study, restaurants, food


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