These days, if you aren’t marketing your brand, you’re going nowhere, fast.
There’s a saying: if you fail to plan, you plan to fail, and we think nowhere is this more applicable than in marketing.
So what’s the latest in the world of digital marketing? Don’t worry if you haven’t had time to keep up on your marketing news this week (we get it, holiday week and all…).
We’ve got you covered with our weekly roundup of the top news in digital marketing.
Can your brand benefit from influencer marketing? (Forbes)
Wondering if all the influencer-hype is worth your time? All signs point to yes, according to this Forbes recap. Check out what SocialPublic CEO and co-founder Ismael El-Qudsi thinks about this latest trend in marketing your brand. (Hint: he’s into it).
strategic marketing plan,
content marketing news,
inbound marketing news,
inbound marketing tips
Want to know what’s new in inbound marketing or what the hot topics were in 2018? Check out our list of some of the latest and greatest inbound marketing content during the past year in terms of traffic and social sharing.
Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18.
- Time saving social media strategies (Forbes)
The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)
- It's time to make social media more responsible (Singularity Hub)
A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely.
social media marketing,
social media news,
SEO is a game you don't want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We've got'chur back with our weekly roundup - check out our picks for the top five SEO news stories that came out in the last week.
- A checklist: Important SEO points to cover in a content campain (Search Engine Land)
You know we love a good checklist...this week Search Engine Land's handy list is a must-read. Anything you're missing in your content campaigns? (Shameless plug: Flair can help...).
- How to conduct pre-research for SEO keywords (Forbes)
If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts.
search engine optimization,
search engine optimization news,
best seo practices
Weekly roundup is here again. This week, we're talking all-things WordPress. Find out the latest and industry greatest in our top five news stories about WordPress!
- How to increase your PageSpeed in WordPress (Search Engine Land)
Learn how to optimize your WordPress site to increase your PageSpeed - because Google cares about how long it takes your site to load, so you should care too.
- Can WordPress support enterprise needs? (CMS Wire)
The ins and outs of WordPress for enterprise-sized corporations, covering everything from Plugins to integration capabilities and more.
- UK researchers warn of serious WordPress PHP flaw (Info Security Magazine)
You may have heard about this over the last week or so, as it's been covered by virtually every digital news outlet who has even the slightest interest in the CMS world. Why is this potential flaw such a big deal? Three words: complete system compromise. Learn more in this article.
Another week, another news roundup...Read on for the top four content marketing news stories that came out during the week of August 6 - 10th. And, yes, I know it's normally "top five" – check out our last entry for the week. (HINT: remember GDPR?)...it's technically not a content marketing news story, but worth the read and you can bet you'll see it on our radar as it plays out.
- How to align your content marketing and PR strategies (Forbes)
An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.
- Can content marketing exist in a non digital space? (Skyword's ContentStandard)
This may be my fave article of the week (both content marketing related and non...). Often, we hear clients lamenting the idea that "their customer" doesn't read blogs or care about social, so why should they use content marketing in their branding efforts? (I'd argue they should be asking "how").
- 'Social has gotten more difficult': Marketers mull the pitfalls of content marketing (Digiday)
Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week.
- Where to turn for content marketing inspiration (Thomas)
From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from.
- The United States finally starts to talk about data privacy legislation (MarTech)
While this last one technically isn't a direct content marketing piece, I feel it's important enough to include in this week's roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe's GDPR legislation (in case you've been under a rock and didn't hear about the EU's widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources...because you're almost out of time!).
content marketing news,
content is king,,
content marketing strategy,
A lot has happened in the last week in the world of inbound...check out the top five stories we think were the best of the best.
- The customer is always last: Looking at marketing from a different perspective (Forbes)
An interesting take on not only inbound, but marketing as a whole. Learn how important data is, how to implement inbound strategy that will reach your consumer and how to let go of the "all" and hone in on the "best."
- Five ways to create great B2B content (MarTech Series)
You could post a blog an hour and never really see any results. Why is that? MarTech Series looks at what content works and how to do it.
- Why digital marketing campaigns fail & what you need to do to see real results (Business 2 Community)
If you've ever even THOUGHT about launching a digital campaign, this. is. a. must. read. Hint: purpose and strategy are key.
inbound marketing news,
Each week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week's roundup is on SEO news. So if you had a crazy weed and weren't able to keep up on the SEO news that came out, don't worry – we've got you covered. Read on for the top five SEO-related articles that came out over the last week.
- How to Optimize Content Efforts for SEO (MarTech Advisor)
One of the best articles "summing it all up" I've come across in a long time. Learn quick, easy ways to use SEO to its fullest potential.
How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.
In the words of Ferris Bueller, "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it." Same could be said about inbound marketing. But you don't have to worry if you had a busy week and couldn't keep up – we rounded up our fave news articles for you. Check out this week's top five inbound marketing news clips.
- The future of B2B marketing: A much-needed human touch (Forbes)
Inbound marketing, by definition, has the human factor embedded into its very philosophy. Everything (read: EVERYTHING) is about making that connection. See how this relates even to the world of B2B, because even in biz, it's still about the people.
inbound marketing news
Want to hear some pretty staggering stats?
- Posting content with images can result in 650 percent more engagement than posts that only have text. Think about that: – 650 percent!
- Posts that include videos typically attract three times more links than the wordy-text-only versions.
- Consumers are 85 percent more likely to purchase something after watching a product video.
So if you're the type who believes visual content doesn't matter, or that it's not worth the money you'll invest in creating it, I urge you to read on, because if you're not taking advantage of all that visual content has to offer you (and your brand), you're missing out on a huge opportunity. In fact, according to HubSpot, infographics are shared three times more often than any other form of content.
On that note, let's check out the top five infographics we saw in June.