I hear it all the time...
"I don't have time to create a blog for my business."
"It will be too hard/time-consuming/boring to come up with new blog ideas."
or, the most popular excuse of all,
"I don't have anything important to say."
You know what? I beg to disagree. Everyone has knowledge and insight that they can share with their audience, whether they sell products, services, memberships or something else. You too can be an effective business blogger, and it doesn't have to be time-consuming or difficult.