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    #TBT: How to Provide Your Marketing Team with Constructive Feedback

    Posted by Aimee Pagano

    Mar 9, 2017 9:00:00 AM

    Marketing as a discipline has its own unequivocal challenges. The spectrum of skills and knowledge needed to succeed in a marketing role is broader than perhaps any other discipline. Marketers are required to be both strategic and tactical. They can be equally as aggressive as they are diplomatic. And they need to toggle between the lines of creativity and analytics.

    So it only makes sense that a marketing team would be composed of a relatively broad range of personalities and work styles. Different team members land on different ends of the spectrum, and they all bring different strengths and insights to the collaborative equation.

    While that diversity is excellent when it comes to the many needs of marketing departments, anyone leading a marketing team sits in a very unique and “character-building” position. In Flair Interactive’s October 2016 #TBT Blog, How to Provide Your Marketing Team with Constructive Feedback, Marissa Kasarov gave some excellent insights on managing marketing teams and providing constructive feedback.

    The blog is comprehensive and I really have nothing to add to it since originally published. Instead, I’d like to add an addendum:

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    Topics: project management, marketing management, design management

    [TEMPLATES] 5 web site project management templates you can't live without

    Posted by Lisa Kirschner

    Oct 12, 2016 11:19:03 AM

    Are you struggling to keep up with your web site project and keep it on track? 

    Our new Web Site Project Template Pack can help. This bundle includes five of our most popular templates that we use every day when managing our clients' projects—and now you can use them too!

    This template pack includes all of the following:

    • Login Information Spreadsheet (XLS) - Keep track of all of your hosting, cpanel, FTP, CMS and database logins in one place.
    • Web Site Redesign Progress Spreadsheet (XLS) - Need to keep your redesign or web site refresh project on schedule and make sure you don't miss any critical tasks? This spreadsheet will allow you to track all of the things that need to be done, including who's doing them, when they're due and the status of each task.
    • Buyer Persona Template (PPT) - Buyer personas can make or break the success of a web site redesign, but they don't have to be complicated. Use this template and you can clearly define your site's audience in no time!
    Read More

    Topics: template, project management


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