JUMP START Blog and Online Community

    Top 5 Marketing Events in SEPTEMBER

    Posted by Joanna Ellis-Escobar

    Aug 27, 2018 1:08:00 PM


    Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

    What? HubSpot's Inbound
    When? September 4-7, 2018
    Where? Boston, MA
    The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

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    Topics: Content Marketing, Content Marketing World, Hubspot, inbound, thought leadership, conferences, content marketing strategy, content marketing conferences

    Top inbound marketing news for week ending 6/8/18

    Posted by Kristin Muckerheide

    Jun 8, 2018 6:42:39 PM

    Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.

    June 6, 2018
    Inbound marketing is tough these days. What was once new and cutting edge, is now just expected when it comes to marketing strategy. This makes it even more difficult to stand out and get your brand noticed. Learn five reasons why your marketing strategy may not be yielding the results you want, plus what you can do to change that.
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    Topics: top 5, Inbound Marketing, news, inbound, roundup

    In digital marketing, don’t be afraid to lead your tribe

    Posted by Joanna Ellis-Escobar

    May 14, 2018 7:30:00 AM

    So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear.

    Despite what they may say the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown.

    Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing.

    They’re afraid to start that blog, because what if nobody reads it?

    They’re afraid to put together and execute their social media campaign, because what if nobody follows them?

    They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss? 

    If you’re afraid of trying to navigate those murky waters alone, I say this: you are NOT alone. You do, in fact, have a tribe. You just need to find them.

    Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, The tribes we lead). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you. 


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    Topics: Industry Leaders, Inbound Marketing, digital marketing, attract, inbound, marketing strategy, success, thought leadership

    #TBT: 3 ways to delight your online community

    Posted by Kristin Muckerheide

    Apr 19, 2018 7:30:00 AM

    Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. 

    It had some helpful tips, including:

    • Give them points/thumbs up/stars
    • Thank them
    • Be human
    • Show personality
    • Make it easy
    • Take it to email
    • Take it offline
    • Make it personal
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    Topics: Online Marketing, social media, tips, Inbound Marketing, inbound, tbt, throwback thursday

    Hubspot Says These 3 Fears Scare People Away from Inbound

    Posted by Lisa Kirschner

    Oct 31, 2015 4:44:53 PM

    Are you afraid to give away too much information to your site visitors and followers? Don't be!

    According to Hubspot, that's one of the top three fears that stop people from embracing the inbound methodology. But don't let this hold you back, since educating your visitors is one of the MOST important things you can do gain a following and attract people to your brand.

    Other top concerns, says Hubspot, include changing an existing sales process or sharing sales and revenue data with marketing teams (who, ironically, are typically expected to increase sales and revenue).

    Read this spooooooky post from Hubspot to learn more about why people are afraid to utilize Hubspot and inbound—and what you can do to overcome these fears and get a better ROI on your marketing:


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    Topics: Hubspot, Inbound Marketing, fear, inbound


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