Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices.
Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here!
The top 10 digital marketing tools for 2020 (KnowTechie)
What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)...
strategic marketing plan,
Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18.
- Time saving social media strategies (Forbes)
The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)
- It's time to make social media more responsible (Singularity Hub)
A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely.
social media marketing,
social media news,
This week's roundup is WordPress-focused. See below for everything you may have missed in the last week in the world of WordPress news. We even threw in some World Cup news...
- 3 best WordPress alternatives for serious business owners (AllBusiness)
Wondering if a WordPress site is your only option? Not so, my friends...Check out AllBusiness's breakdown on the top three alternatives to WordPress - and they break it down even further by segmenting the top options for content-based sites, eCommerce sites and blog-only sites.
- 11 WordPress plugins for customer support (PracticalEcommerce)
Bad, untimely or an entire lack-thereof customer service can KILL your business. Take a look at PracticalEcommerce's article on the 11 best WordPress plugins for customer support.
SEO moves faster than a speeding bullet - what works one month may hurt you the next. And with Google's never-ending updates to their algorithm and ranking factors, you can't afford to not keep up with the times. Did you miss out on the top news stories this week? Don't you worry...Flair's got your back. Read on for the top five SEO news articles we thought were worth pointing out from this last week.
- Best ways to improve your SEO and why you need to do it (Forbes)
Forbes regularly posts on the most current and updated SEO news, and this article (coupled with the noteworthy contributors) doesn't disappoint. Get tips and thoughts from 15 members of the Young Entrepreneur Council - they're some of the brightest minds in biz. And they make some quick-hit-win suggestions that reinforce what we say all the time (like create authoritative content, post consistently and flesh out your meta data).
- Supercharging your SEO with AI: Insights, automation and personalization (Marketing Land)
AI is here, and it's not going away any time soon. So whether you think it's creepy or cool, check out Marketing Land's exposé on how tech companies are fully embracing AI to become power-houses with their automated robotic SEO strategies. Side note: if you're in the "it's creepy" camp, this article is definitely worth the read, as it has some pretty interesting (not to mention calming) stats and thoughts on the subject. You listen to Pandora? Watch Netflix? You're already deep in the throws of AI.
search engine optimization news
Each week, the team here at Flair Interactive rounds up five of the top news articles on a relevant marketing, social or SEO topic. This week, we're talking inbound marketing. By the time you're done reading, it'll be a little bit closer to the weekend (and you'll be up to date with the latest in inbound marketing news)! You're welcome.
June 6, 2018
Inbound marketing is tough these days. What was once new and cutting edge, is now just expected when it comes to marketing strategy. This makes it even more difficult to stand out and get your brand noticed. Learn five reasons why your marketing strategy may not be yielding the results you want, plus what you can do to change that.
Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week:
The staircase guest blogging strategy
Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully.
Inbound vs outbound marketing: definitions, differences and winning strategies
Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work.
content marketing news
Stay in the know about content marketing with these helpful infographics that have gone viral this month.
1. How to choose a content marketing platform or marketplace (and what's the difference?) (MarketingProfs)
Do you know which tools are right for your content strategy? Is it a platform, or a marketplace? Explore the benefits of both, and answer five simple questions to help you determine which tool is right for your marketing plan.
2. A brief history of content marketing (The Content Strategist)
Would you be surprised to learn that content marketing has been around for more than a century already? Learn more about its history with this handy timeline.