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Still not sure what Google's E-A-T guidelines mean and how they affect you?

Check out Neil Patel's video below to learn more.

What does this mean for you?

Catch up on what you've missed with the latest digital marketing news for December 2019. Here's a recap of some of the most shared, liked and discussed digital marketing content during the last month.

What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.

Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.

Google is always tweaking its algorithm, so SEO strategies are always shifting.

There are some basic on-page optimization strategies that have stayed more or less the same for years now. However, there are also entirely new strategies that have greatly changed the approach to on-page SEO for 2020 and beyond.

Read on to learn more about which SEO tips will still be effective in 2020 and which tips you'll have to incorporate for the first time.

Keeping up in the world of SEO can be difficult, but luckily you can just check the Flair roundup to stay in the know! Check out which top five articles we think are worth the read from the week of August 26th.  

How to Avoid SEO Misinformation (Search Engine Journal)

With how often SEO news and info comes out, it's hard to know what's true, what's not and what's most important. Search Engine Journal breaks it all down for you with this great article on how to know what's important and what's rubbish.

Not getting as much traffic as you need to meet your marketing goals or grow your business? Here are five ways that you can start to drive more traffic to your website without a ton of effort.

1) Blog more
Don't like blogging? I don't want to hear it! This is, hands down, THE best way to get more traffic quickly and easily — but the key is that you shouldn't write long, "salesy" blog posts that push your products or services. Instead, offer helpful tips, ideas, news or content that helps your prospects solve their problems and provides real value to them.

A few of our clients have asked us about SearchEngineJournal's recent "Google made 3,200 changes to search in the past year" article that was published in July.

We've received a ton of questions about this, including:

• What does that mean for me and my site?
• Is search engine optimization really still important?
• Will this negatively impact my traffic and SERPs?
• How do we best respond to so many changes?
• I'm not a webmaster...what should I even DO?
• How do we even keep up with that many changes?

The world of SEO moves pretty fast, and in the words of Ferris Bueller, if you don't stop and look around once in a while, you could miss it. That's why we put together a weekly roundup for you.

Up this week? The top SEO news we think is the most share-worthy. Read on for everything (important) that happened this week in the mysterious, wonderful world of SEO.

Can't keep up with all of the latest SEO news and developments? Check out what's new in search engine optimization from the last week in our handy roundup below.

DuckDuckGo proposes the “Do-Not-Track Act of 2019" (Search Engine Land)
If this law passes, you'd be required to honor users' tracking preferences, which means you'd have less data to utilize when planning and optimizing marketing and advertising campaigns.

SEO is a game you don't want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We've got'chur back with our weekly roundup - check out our picks for the top five SEO news stories that came out in the last week. 

1. A checklist: Important SEO points to cover in a content campain (Search Engine Land)
   You know we love a good checklist...this week Search Engine Land's handy list is a must-read. Anything you're missing in your content campaigns? (Shameless plug: Flair can help...).
2. How to conduct pre-research for SEO keywords (Forbes)
   If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts. 

SEO tips are easy to come by, but sometimes navigating what's important and the order of priority can be overwhelming. If I've just described your feelings on SEO, then this one goes out to you.

We deal with SEO all. day. long., so we know the best ways to improve it by simply (and consistently) using the right combination of tactics across all your content.

Learn everything you need to be doing – from the basic (do your keyword research), to the not-so-well-known (optimize your alt tags) – to get the best results from your SEO efforts.