Social media has single-handedly changed the face of marketing. In an industry that inherently grows and reinvents itself, the addition of social to marketing has added a whole new necessary level of thinking for marketers. We love the fast pace of social, so we're constantly reading to keep on top of our game, but we get it if you took a breather this week.
No worries...here are our favorite stories that came out in the last week. Our weekly top industry news post – this week, social's on deck. Happy reading and happy weekend!
- How to solve 3 major social media marketing pain-points that continue to exist (Business 2 Community)
B2C bridges the gap between just using social media in your marketing, and using it effectively. Learn how to overcome the three biggest pain-points marketers encounter when trying to use social to their advantage – from how to find and utilize time and resources, to validating your ROI (oh, hey boss), to staying on track with your consistency.
- Looking for ways to improve your customer engagement on social media? Here are 8 (Entreprenuer)
Eight rules for using social (and actually engaging, which is really the only point, no?) – from the no-brainers (post a lot, have a personality), to the less traveled path if you're just getting started
(running promotions and campaigns to encourage engagement).