JUMP START Blog and Online Community

    Top digital marketing news for week ending 7/5/19

    Posted by Joanna Ellis-Escobar

    Jul 8, 2019 3:26:19 PM

    These days, if you aren’t marketing your brand, you’re going nowhere, fast.

    There’s a saying: if you fail to plan, you plan to fail, and we think nowhere is this more applicable than in marketing.

    So what’s the latest in the world of digital marketing? Don’t worry if you haven’t had time to keep up on your marketing news this week (we get it, holiday week and all…).

    We’ve got you covered with our weekly roundup of the top news in digital marketing. 

    Can your brand benefit from influencer marketing? (Forbes)

    Wondering if all the influencer-hype is worth your time? All signs point to yes, according to this Forbes recap. Check out what SocialPublic CEO and co-founder Ismael El-Qudsi thinks about this latest trend in marketing your brand. (Hint: he’s into it).

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    Topics: top 5, strategic marketing plan, thought leadership, content marketing news, seo marketing, inbound marketing news, weekly roundup, inbound marketing tips

    Top 5 Marketing Events in SEPTEMBER

    Posted by Joanna Ellis-Escobar

    Aug 27, 2018 1:08:00 PM

     

    Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

    What? HubSpot's Inbound
    When? September 4-7, 2018
    Where? Boston, MA
    The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

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    Topics: Content Marketing, Content Marketing World, Hubspot, inbound, thought leadership, conferences, content marketing strategy, content marketing conferences

    Do you satisfy or delight your customers?

    Posted by Joanna Ellis-Escobar

    Aug 6, 2018 12:23:00 PM

    It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

    I mean. Philip Kotler. Really I could just stop there...but I won't. Because if you're a marketer in any facet, and you don't know the "Father of Modern Marketing Philip Kotler," then I owe it to you to introduce you to him.

    There are a number of reasons I love and follow Kotler, so many, in fact, that it's probably just easier to bullet point some of my top highlights for you:

    • he was born, lives, got his Master's at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicago-land (best place in the U.S.)
    • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
    • he has written more than SIXTY books (again. so. smart.)
    • he's bridged the concepts of economics and marketing (two things I am wildly fascinated with)
    • he won American Marketing Association's (AMA's) Marketing for a Better World award (love it)
    • I have a secret-almost-crush on him (like in a grandfatherly way...he's smart, funny, charismatic, and totally adorbs)
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    Topics: Inbound Marketing, customer relations, thought leadership, inspirational quotes, Philip Kotler, inbound marketing tips, buyers' journey

    In digital marketing, don’t be afraid to lead your tribe

    Posted by Joanna Ellis-Escobar

    May 14, 2018 7:30:00 AM

    So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear.

    Despite what they may say the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown.

    Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing.

    They’re afraid to start that blog, because what if nobody reads it?

    They’re afraid to put together and execute their social media campaign, because what if nobody follows them?

    They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss? 

    If you’re afraid of trying to navigate those murky waters alone, I say this: you are NOT alone. You do, in fact, have a tribe. You just need to find them.

    Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, The tribes we lead). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you. 

    How?

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    Topics: Industry Leaders, Inbound Marketing, digital marketing, attract, inbound, marketing strategy, success, thought leadership

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