--- title: JUMP START Blog and Online Community | throwbackthursday description: throwbackthursday | The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## [#TBT: PPC - what you should avoid (and do) to be successful](https://www.jumpstart.flairinteractive.net/tbt-ppc-what-you-should-avoid-and-do-to-be-successful) Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) May 24, 2018 4:09:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/PPC%20image.png)](https://www.jumpstart.flairinteractive.net/tbt-ppc-what-you-should-avoid-and-do-to-be-successful) For this week's #throwbackthursday post, we're looking back at a 2013 blog from SEMRush on silly mistakes marketers make when it comes to pay per click campaigns. Curious to know what those are? You can check out the [original article](https://www.semrush.com/blog/5-silly-mistakes-marketers-make-and-probably-dont-even-realize-theyre-making/), but if you don't have time to read the whole thing...no worries...here are the down-and-dirty mistakes you want to avoid in your campaign: 1. Don't bid on lame keywords  2. Don't bid on your own name 3. Don't send people to a landing page that doesn't relate 4. Don't repeat your ad copy 5. Don't forget to diversify  All great tips - even five years later, these "don'ts" still largely apply. But we think there are a few "do's" worth mentioning, too...so read on to learn four (more) things you *should do* to ensure you have a successful pay per click campaign. [Read More](https://www.jumpstart.flairinteractive.net/tbt-ppc-what-you-should-avoid-and-do-to-be-successful) Topics: [tbt](https://www.jumpstart.flairinteractive.net/topic/tbt), [PPC](https://www.jumpstart.flairinteractive.net/topic/ppc), [throwbackthursday](https://www.jumpstart.flairinteractive.net/topic/throwbackthursday), [pay per click](https://www.jumpstart.flairinteractive.net/topic/pay-per-click) ## [#TBT: Marketing strategies: They won't buy without these 6 elements](https://www.jumpstart.flairinteractive.net/tbt-marketing-strategies-they-wont-buy-without-these-6-elements) Posted by [Kristin Muckerheide](https://www.jumpstart.flairinteractive.net/author/kristin-muckerheide) May 10, 2018 7:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/ecommerce-2140603_640.jpg)](https://www.jumpstart.flairinteractive.net/tbt-marketing-strategies-they-wont-buy-without-these-6-elements) In this week's #TBT post, we take a look back at [Digital Marketer's](https://www.digitalmarketer.com/they-wont-buy/) 2013 blog "They won't buy without these 3 elements (and they won't even know why)." What are those three magical marketing strategies? 1. Social proof - *you don't have to prove you're trustworthy if others clearly trust you* 2. Scarcity - *the theory of "you didn't know you needed it until you couldn't have it"* 3. Sensory language - *the power of language and how the brain responds* [Read More](https://www.jumpstart.flairinteractive.net/tbt-marketing-strategies-they-wont-buy-without-these-6-elements) Topics: [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [tips](https://www.jumpstart.flairinteractive.net/topic/tips), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [tbt](https://www.jumpstart.flairinteractive.net/topic/tbt), [social media marketing](https://www.jumpstart.flairinteractive.net/topic/social-media-marketing), [throwbackthursday](https://www.jumpstart.flairinteractive.net/topic/throwbackthursday) ## [#TBT: How to create a modern social media strategy](https://www.jumpstart.flairinteractive.net/tbt-how-to-create-a-modern-social-media-strategy) Posted by [Kristin Muckerheide](https://www.jumpstart.flairinteractive.net/author/kristin-muckerheide) Apr 26, 2018 7:45:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/laptop-3343894_640.jpg)](https://www.jumpstart.flairinteractive.net/tbt-how-to-create-a-modern-social-media-strategy) Back in 2014, we wrote [a blog post that offered a few social media tips](https://www.jumpstart.flairinteractive.net/social-media-tips). Four years later, social media is as important as ever.  In our last blog post, we noted that the majority of marketers use social media for: - customer loyalty - improving SEO - brand recognition and - to drive sales Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation. [Read More](https://www.jumpstart.flairinteractive.net/tbt-how-to-create-a-modern-social-media-strategy) Topics: [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [tips](https://www.jumpstart.flairinteractive.net/topic/tips), [tbt](https://www.jumpstart.flairinteractive.net/topic/tbt), [social media marketing](https://www.jumpstart.flairinteractive.net/topic/social-media-marketing), [throwbackthursday](https://www.jumpstart.flairinteractive.net/topic/throwbackthursday) [All posts](https://www.jumpstart.flairinteractive.net/all) Search this site on Google Search Google ### Subscribe ### Connect with Us ## About JUMP START The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. [Learn more about Flair.](https://www.flairinteractive.net/?__hstc=233546881.d102509a658d9ffa7d86e15cc5c38667.1393950987231.1393950987231.1393950987231.1&__hssc=233546881.11.1393950987231&__hsfp=247745865) ### Recent Posts ### Categories - 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