JUMP START Blog and Online Community

    Mobile Marketing Basics

    Posted by Lisa Kirschner

    Mar 13, 2012 5:00:00 AM

    Implementing a mobile marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think. It can’t be stressed enough that mobile marketing is about consistency and commitment. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through.

    Business is about building relationships and mobile marketing is no different. In order to be successful in offering your customers what they want, you have to first know what they want.

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    Topics: Content Management, flair interactive, Online Marketing, development, marketing, MMA, content strategy, iphone, Miscellaneous, social networking, mobile marketing association, ipad, lisa kirschner, android, mobile

    iPad Design Gallery

    Posted by Lisa Kirschner

    Feb 8, 2011 5:03:00 AM

    Interested in designing an app or web site for the iPad or iPhone, but running short on ideas? Browse the iOSpirations iPad and iPhone Design Inspirations gallery:

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    Topics: flair interactive, Online Marketing, design, development, Interesting and Useful Sites, content strategy, iphone, Miscellaneous, web development, ipad, lisa kirschner, website, IOS, mobile

    The iPad, the Kindle, and the Future of Books : The New Yorker

    Posted by Lisa Kirschner

    Apr 28, 2010 9:56:43 AM

    Excellent recap of the history between Amazon.com, Apple and traditional publishing houses by Ken Auletta at The New Yorker. This has forever changed my view of Amazon!

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    Topics: digital publishing, Content Management, content development, amazon, flair, steve jobs, kindle, content strategy, apple, Miscellaneous, ipad, ken auletta, lisa kirschner, ebooks, jeff bezos, Industry Leaders

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