Good marketing makes the company look smart.
Great marketing makes the customer feel smart"
~ Joe Chernov
Which is more important to you? How your brand LOOKS? Or how you make your customers feel?
It's an interesting question, and one that Joe Chernov sums up nicely - because while good marketing isn't actually all that hard to do, GREAT marketing isn't something you can just wing. There's a sort of formula you can follow, a recipe to create and implement a great marketing strategy - whether you're launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to: