JUMP START Blog and Online Community

    Are you making these 8 rookie mistakes in your web site redesign?

    Posted by Lisa Kirschner

    Sep 16, 2015 9:30:43 AM

    I was just reading an article by our friends over at Hubspot called 8 Rookie Mistakes That Will Ruin Your Website Redesign, and I found myself cheering out loud. Seriously. This blog post is SO on target regarding mistakes that I've see people making over and over again during my last 20 years in online marketing and web development.

    As author Jami Oetting notes, website redesigns involve a lot of moving parts and it can be overwhelming to someone who's never been involved with that kind of project before. (Heck, it can overwhelming to people who HAVE been involved with redesigns!)

    We see clients every day who dive headfirst into a redesign and don't really stop to think about all of the details. I guarantee that if you stick to the 8 suggestions offered in Oetting's blog post, you WILL see better results from your redesign project--not just during the chaotic, stressful days of the project itself, but for many months and even years after your site launches. It's all about building a solid foundation with a well-planned site and a carefully crafted marketing strategy that is reflected in every area of your new site.

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    Topics: website, redesign

    How to Drive More Traffic to Your Website

    Posted by Marissa Kasarov

    Apr 16, 2015 11:39:00 AM

    Traffic is essential to a website's success, whether it is a stand-alone ecommerce store or a complement to brick-and-mortar operations.  Web traffic creates exposure for your brand and in many cases, it also drives revenue. 

    The elusive piece of this puzzle, however, is how you should go about attracting visitors to your site. There are countless ways to do this, some of which are not always ethical or productive. So before you purchase website traffic or consider any other similar desperate measures, give these tried-and-true methods a try:

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    Topics: traffic, web site, website

    An Event Apart - August 25-27, 2014 in Chicago, Illinois

    Posted by Julie Lyons

    May 19, 2014 11:00:00 AM

    An Event Apart Chicago is an intensely educational learning session for passionate practitioners of standards-based web design. If you care about code as well as content, usability as well as design, An Event Apart is the conference you’ve been waiting for.

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    Topics: marketing, website, Conference, Event

    How to Optimize Landing Pages for Conversions - Free Guide

    Posted by Julie Lyons

    May 16, 2014 10:00:00 AM


    Landing Pages are the foundation of great inbound marketing strategies. These pages literally serve as the location your prospects “land” on your website. 

    Question is, how do you get more leads to convert on your landing pages?

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    Topics: Online Marketing, website, landing pages

    WordPress 3.9 - Here’s What’s New

    Posted by Julie Lyons

    May 2, 2014 9:00:00 AM

    WordPress 3.9 has recently been relased. If your blog or website runs on WordPress, updating to the latest version is always recommended.

    The latest update includes more than 200 changes, including:

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    Topics: wordpress, website

    JOOMLA! 3.2.3 Released

    Posted by Julie Lyons

    Mar 17, 2014 10:30:00 AM

    The Joomla team has announced the release of Joomla! 3.2.3 which is a security release and also resolves a significant number of issues and bugs.

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    Topics: joomla, website

    54 Brilliant Homepage Designs

    Posted by Julie Lyons

    Mar 14, 2014 9:30:00 AM

    Just a few seconds is all the time you have to make the right impression on visitors to your company's website.

    For any given company, the homepage acts as a virtual front door and is undoubtedly one of the most important pages on your website.

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    Topics: web design, design, web development, website

    The New Sales Person on the Team – Your Company’s Website

    Posted by Julie Lyons

    Mar 11, 2014 4:20:00 PM


    One key tip that B2B professionals need to be aware of is that the company website should function as an additional sales person. While this may not be news to some, to others it actually is, and it is certainly not a healthy stance to have the attitude that a company website should be passive.

    Your company website is interacting with clients and prospects on a daily basis. It offers in formation and serves as a resource for customers and your prospects. If you are not treating your website as though it were an extension of your sales team, then you are neglecting to make the most of a potentially very valuable resource.

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    Topics: Online Marketing, marketing, website, Sales

    Joomla! Community Magazine - February 2011

    Posted by Lisa Kirschner

    Feb 12, 2011 5:09:00 AM

    The February issue of the Joomla! Community Magazine is available now at the Joomla! site:

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    Topics: Content Management, flair interactive, Online Marketing, CMS, development, Interesting and Useful Sites, CMS Tools, joomla, Miscellaneous, joomla community, lisa kirschner, website

    iPad Design Gallery

    Posted by Lisa Kirschner

    Feb 8, 2011 5:03:00 AM

    Interested in designing an app or web site for the iPad or iPhone, but running short on ideas? Browse the iOSpirations iPad and iPhone Design Inspirations gallery:

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    Topics: flair interactive, Online Marketing, design, development, Interesting and Useful Sites, content strategy, iphone, Miscellaneous, web development, ipad, lisa kirschner, website, IOS, mobile


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