JUMP START Blog and Online Community

    #TBT: PPC - what you should avoid (and do) to be successful

    Posted by Joanna Ellis-Escobar

    May 24, 2018 4:09:00 PM

    For this week's #throwbackthursday post, we're looking back at a 2013 blog from SEMRush on silly mistakes marketers make when it comes to pay per click campaigns. Curious to know what those are? You can check out the original article, but if you don't have time to read the whole thing...no worries...here are the down-and-dirty mistakes you want to avoid in your campaign:

    1. Don't bid on lame keywords 
    2. Don't bid on your own name
    3. Don't send people to a landing page that doesn't relate
    4. Don't repeat your ad copy
    5. Don't forget to diversify 

    All great tips - even five years later, these "don'ts" still largely apply. But we think there are a few "do's" worth mentioning, too...so read on to learn four (more) things you should do to ensure you have a successful pay per click campaign.

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    Topics: tbt, PPC, throwbackthursday, pay per click

    #TBT: Marketing strategies: They won't buy without these 6 elements

    Posted by Kristin Muckerheide

    May 10, 2018 7:30:00 AM

    In this week's #TBT post, we take a look back at Digital Marketer's 2013 blog "They won't buy without these 3 elements (and they won't even know why)."

    What are those three magical marketing strategies?

    1. Social proof - you don't have to prove you're trustworthy if others clearly trust you
    2. Scarcity - the theory of "you didn't know you needed it until you couldn't have it"
    3. Sensory language - the power of language and how the brain responds
    Read More

    Topics: social media, tips, Content Marketing, Inbound Marketing, tbt, social media marketing, throwbackthursday

    #TBT: How to create a modern social media strategy

    Posted by Kristin Muckerheide

    Apr 26, 2018 7:45:00 AM

    Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever. 

    In our last blog post, we noted that the majority of marketers use social media for:

    • customer loyalty
    • improving SEO
    • brand recognition and
    • to drive sales

    Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation.

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    Topics: social media, tips, tbt, social media marketing, throwbackthursday

    #TBT: 3 ways to delight your online community

    Posted by Kristin Muckerheide

    Apr 19, 2018 7:30:00 AM

    Back in 2012, MOZ posted a great blog and video about how to delight the pants off of your community. 

    It had some helpful tips, including:

    • Give them points/thumbs up/stars
    • Thank them
    • Be human
    • Show personality
    • Make it easy
    • Take it to email
    • Take it offline
    • Make it personal
    Read More

    Topics: Online Marketing, social media, tips, Inbound Marketing, inbound, tbt, throwback thursday

    #TBT: Increasing Traffic to Your Website

    Posted by Marissa Kasarov

    May 5, 2016 6:00:00 AM

    A little over a year ago, we wrote about the top ways to increase your web traffic.  It should come as no surprise that in today’s ever-changing digital world, marketing techniques have come even further.  Attracting web traffic is an ongoing process.  So, it’s time to revisit these tactics in our most modern, technologically advanced era.  

    Read More

    Topics: traffic, increase traffic, tbt


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