JUMP START Blog and Online Community

    How to respond to 3,200 Google algorithm updates per year

    Posted by Lisa Kirschner

    Aug 8, 2019 10:59:32 AM

    A few of our clients have asked us about SearchEngineJournal's recent "Google made 3,200 changes to search in the past year" article that was published in July.

    We've received a ton of questions about this, including:

    • What does that mean for me and my site?
    • Is search engine optimization really still important?
    • Will this negatively impact my traffic and SERPs?
    • How do we best respond to so many changes?
    • I'm not a webmaster...what should I even DO?
    • How do we even keep up with that many changes?
    Read More

    Topics: SEO, google, search engine optimization

    Top SEO news for week ending 5/4/19

    Posted by Lisa Kirschner

    May 6, 2019 5:42:45 PM

    Can't keep up with all of the latest SEO news and developments? Check out what's new in search engine optimization from the last week in our handy roundup below.

    DuckDuckGo proposes the “Do-Not-Track Act of 2019" (Search Engine Land)
    If this law passes, you'd be required to honor users' tracking preferences, which means you'd have less data to utilize when planning and optimizing marketing and advertising campaigns.

    Read More

    Topics: SEO, google, search engine optimization, free seo audit, seo news

    [INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

    Posted by Lisa Kirschner

    Jun 1, 2017 2:09:24 PM

    Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

    Need more detailed instruction or step-by-step instructions? Watch a replay of our free, on-demand webinar: "5 ways to improve your SEO this week (even if you're not a developer)". You'll see your site's rankings improve in no time!

    Read More

    Topics: ranking, SEO, google, free seo audit

    What You Need to Know about Pigeon, Google's Local Search Algorithm

    Posted by Lisa Kirschner

    Jan 22, 2015 1:42:00 PM

    Is your head spinning from all of the changes in SEO during the last few years? Not sure if local search is still important and how to implement it successfully?

    Read More

    Topics: google

    Google Launches Resource Site For Google Analytics Developers

    Posted by Julie Lyons

    Dec 1, 2014 9:00:00 AM

    Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features.

    Read More

    Topics: google, Google Analytics

    Google Launches Inbox

    Posted by Julie Lyons

    Oct 23, 2014 10:00:00 AM

    This week, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Years in the making, Inbox was created by the same people who brought you Gmail, although it’s not Gmail: it’s a completely different type of inbox, designed to focus on what really matters, according to Google.

    With Inbox, Google is bringing far more than just emails into people’s inboxes but also reminders, tasks, photos, purchases, flights and much more.

    Read More

    Topics: flair interactive, google, Inbox

    Google Places Updates Bulk Location Management Tool

    Posted by Julie Lyons

    Apr 21, 2014 9:30:00 AM

    Google announced recently, in the Google Business Help forums, that there is another update coming soon to the bulk location management tool. The update includes status of your updates, a conflicts interface and an improved edit timeframe.

    Read More

    Topics: google, Google Places

    Hilarious Mashup of Matt Cutts from Google

    Posted by Lisa Kirschner

    May 15, 2012 11:44:59 AM

    Sam Applegate, a developer who apparantly has way too much time on his hands, has created this hilarious mashup video of Matt Cutts:

    Read More

    Topics: flair interactive, Interesting and Useful Sites, SEO, matt cutts, Miscellaneous, google, mashup, lisa kirschner, Industry Leaders

    Interesting Video about Google Panda

    Posted by Lisa Kirschner

    Dec 29, 2011 10:02:00 AM

    As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it's certainly had a huge impact on many sites and businesses this year.

    Read More

    Topics: ranking, Content Management, content development, Online Marketing, kirschner, lisa, flair, panda, development, Interesting and Useful Sites, content strategy, interactive, SEO, Miscellaneous, google, serp, search engine optimization

    Google's Take on Marketers as Publishers

    Posted by Lisa Kirschner

    May 10, 2011 5:23:00 AM

    Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:

    Read More

    Topics: Content Management, content development, Online Marketing, flair, content, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, google, jim lecinski, marketers, publishing, Industry Leaders


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