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    MQLs vs SQLs: What's the Difference?

    Posted by Flair Interactive Services

    Mar 28, 2023 8:33:34 AM

    As a marketing manager or director, you might have heard about MQLs and SQLs, but what exactly do these terms mean?

    Understanding the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) is essential to maximize the effectiveness of your sales funnel.

    In this post, we'll explain what MQLs and SQLs are, how to identify and target them, and why it's crucial to nurture these leads for better conversions. 

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    Topics: conversions, mql, sql


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