JUMP START Blog and Online Community

    MQLs vs SQLs: What's the Difference?

    Posted by Flair Interactive Services

    Mar 28, 2023 8:33:34 AM

    As a marketing manager or director, you might have heard about MQLs and SQLs, but what exactly do these terms mean?

    Understanding the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) is essential to maximize the effectiveness of your sales funnel.

    In this post, we'll explain what MQLs and SQLs are, how to identify and target them, and why it's crucial to nurture these leads for better conversions. 

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    Topics: conversions, mql, sql

    [EBOOK] Optimizing Landing Pages

    Posted by Julie Lyons

    Oct 2, 2014 8:30:00 AM

    The average attention span online is about eight seconds. But how do you get someone to read and convert on your landing page in that short time frame?

    Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. Your landing pages need to be optimized for every stage of the marketing funnel.

    This ebook will teach you how to:

    • Optimize every element of your landing page
    • A/B test your landing pages
    • Get your landing pages shared online
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    Topics: conversions, optimization, landing page

    Free Ebook: 25 Website "Must Haves" for Driving Traffic, Leads & Sales

    Posted by Julie Lyons

    Aug 22, 2014 11:30:00 AM

    Having a website for your business in today's world is crucial. Almost every business, no matter how big or small, must have an online presence to reach buyers in this digital age.

    Shockingly, a recent survey* reported that up to 40% of small-to-medium sized businesses still do not have a site. Being solely on social media just doesn't make the cut. A website is an essential piece of your online marketing strategy.

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    Topics: traffic, Online Marketing, conversions, Lead Generation

    LinkedIn for Business

    Posted by Lisa Kirschner

    Jun 22, 2012 3:33:47 PM

    Read More

    Topics: leads, traffic, Interesting and Useful Sites, Product Reviews, training, conversions, SEO, social networking, linkedin for business, linkedin


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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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