--- title: JUMP START Blog and Online Community | marketing strategy description: marketing strategy | The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## [Digital Marketing Strategy Tips for 2020](https://www.jumpstart.flairinteractive.net/digital-marketing-strategy-tips-for-2020) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Dec 31, 2019 11:54:37 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/social-suggested-images/Thumbs%20Up%20300.png)](https://www.jumpstart.flairinteractive.net/digital-marketing-strategy-tips-for-2020) **So you haven't created a 2020 digital marketing strategy yet? Never fear...we've got your back!** Here are five things you should keep in mind as you're developing your strategic plan for 2020: 1. **Keep it simple.** Don't have time to create a full strategic plan that includes all digital marketing tactics you need to implement this year? Start small and create a high-level summary. 2. **Set goals.** You absolutely must have clear, measurable and specific goals in mind as you head into the new year. Think about what your primary goals are for 2020...do you need more traffic, better leads or higher conversions (i.e. more customers)? Document those goals, including progress you plan to make by month or quarter. [Read More](https://www.jumpstart.flairinteractive.net/digital-marketing-strategy-tips-for-2020) Topics: [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [planning](https://www.jumpstart.flairinteractive.net/topic/planning) ## [5 Best Digital Marketing Articles of the Week](https://www.jumpstart.flairinteractive.net/2019-roundups-week-ending-8/23-best-digital-marketing-news) Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) Aug 26, 2019 12:41:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/online%20marketing%20on%20tablet_muneebfarman.jpg)](https://www.jumpstart.flairinteractive.net/2019-roundups-week-ending-8/23-best-digital-marketing-news) Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices. Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here!  [The top 10 digital marketing tools for 2020](https://knowtechie.com/the-top-10-digital-marketing-tools-for-2020/) *(KnowTechie)* What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)... [Read More](https://www.jumpstart.flairinteractive.net/2019-roundups-week-ending-8/23-best-digital-marketing-news) Topics: [top 5](https://www.jumpstart.flairinteractive.net/topic/top-5), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [strategic marketing plan](https://www.jumpstart.flairinteractive.net/topic/strategic-marketing-plan), [roundup](https://www.jumpstart.flairinteractive.net/topic/roundup), [weekly roundup](https://www.jumpstart.flairinteractive.net/topic/weekly-roundup) ## [Authenticity is the name of the inbound marketing game](https://www.jumpstart.flairinteractive.net/authenticity-is-the-name-of-the-inbound-marketing-game) Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) Jun 19, 2018 8:30:42 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/the%20best%20marketing%20doesn't%20feel%20like%20marketing.png)](https://www.jumpstart.flairinteractive.net/authenticity-is-the-name-of-the-inbound-marketing-game) If you're into inbound marketing even just a little bit, you should know the name Tom Fishburne. Founder and CEO of [Marketoonist](https://marketoonist.com/), which parodies the world of marketing in the form of comics, Tom delights with his creative take on various marketing ideologies and subtopics. But of my many favorite Fishburne-isms, it's something he says in a recent CustomerThink [interview](https://customerthink.com/the-best-marketing-doesnt-feel-like-marketing-interview-with-tom-fishburne/)that rings truest of all for me:   ***"The best marketing doesn't feel like marketing"***   I couldn't agree more. In a world of research-at-our-fingertips and Google-searches-galore, consumers are savvier than ever. In-authenticity reeks, and brands that aren't true to their mission (or those who haven't taken the time to explore what their mission actually is) are going to have an increasingly harder time finding marketing that works. Worse? Those same savvy consumers are also unforgiving. Making the wrong move with your inbound strategy could just mean the death of your brand. Don't get me wrong, we all make honest mistakes, and the brands who make them (and get caught), if they're smart, will own up and charge forward. But the brands who think they can scheme their way into the hearts and wallets of their consumers are in for a rude awakening.  Marketing, *inbound marketing,* is about taking the time to: - Understand your audience - Think about how you can help them - Figure out what problem you'll solve - Create content that speaks to them - Publish on a dependable schedule  [Read More](https://www.jumpstart.flairinteractive.net/authenticity-is-the-name-of-the-inbound-marketing-game) Topics: [blogging](https://www.jumpstart.flairinteractive.net/topic/blogging), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [blog posting](https://www.jumpstart.flairinteractive.net/topic/blog-posting), [marketing plan](https://www.jumpstart.flairinteractive.net/topic/marketing-plan), [viral marketing](https://www.jumpstart.flairinteractive.net/topic/viral-marketing), [social media marketing](https://www.jumpstart.flairinteractive.net/topic/social-media-marketing), [seo marketing](https://www.jumpstart.flairinteractive.net/topic/seo-marketing) ## [In digital marketing, don’t be afraid to lead your tribe](https://www.jumpstart.flairinteractive.net/in-digital-marketing-dont-be-afraid-to-lead-your-tribe) Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) May 14, 2018 7:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/Don't%20be%20afraid%20to%20lead%20your%20tribe-3.png)](https://www.jumpstart.flairinteractive.net/in-digital-marketing-dont-be-afraid-to-lead-your-tribe) So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear. Despite what they may *say* the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown. Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing. They’re afraid to start that blog, because what if nobody reads it? They’re afraid to put together and execute their social media campaign, because what if nobody follows them? They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss?  If you’re afraid of trying to navigate those murky waters alone, I say this: *you are NOT alone*. You do, in fact, have a tribe. You just need to find them. Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, [The tribes we lead](https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead)). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you.  How? [Read More](https://www.jumpstart.flairinteractive.net/in-digital-marketing-dont-be-afraid-to-lead-your-tribe) Topics: [Industry Leaders](https://www.jumpstart.flairinteractive.net/topic/industry-leaders), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [attract](https://www.jumpstart.flairinteractive.net/topic/attract), [inbound](https://www.jumpstart.flairinteractive.net/topic/inbound), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [success](https://www.jumpstart.flairinteractive.net/topic/success), [thought leadership](https://www.jumpstart.flairinteractive.net/topic/thought-leadership) ## [#TBT: How to Have Great Meetings](https://www.jumpstart.flairinteractive.net/tbt-how-to-have-great-meetings) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Mar 30, 2017 9:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/TBT.jpg)](https://www.jumpstart.flairinteractive.net/tbt-how-to-have-great-meetings) You just finished tweaking your marketing project plan with the latest timelines. You’ve reconciled your budget for the month. You’ve completed all of your web updates for the week. And you’ve updated the marketing report card for your newest campaign. It’s time for a walk outside. Maybe even have a latte. Or so you think. Just before you breathe in a sigh of restful relief, your all-too-familiar Outlook reminder pops up. You have 15 minutes before your next meeting. Break’s over. Everyone reading this can relate. It isn’t a unique problem, as demonstrated by this hilarious video by Tripp and Tyler:   [Read More](https://www.jumpstart.flairinteractive.net/tbt-how-to-have-great-meetings) Topics: [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [marketing management](https://www.jumpstart.flairinteractive.net/topic/marketing-management) ## [\[EBOOK\] The ABCs of Inbound Marketing](https://www.jumpstart.flairinteractive.net/ebook-the-abcs-of-inbound-marketing) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Mar 14, 2017 12:37:32 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/ABCs_of_inbound_marketing%20thumbnail.jpg)](https://www.jumpstart.flairinteractive.net/ebook-the-abcs-of-inbound-marketing) According to HubSpot, companies who invest in inbound marketing are FOUR TIMES more likely to be effective. Most of us would love to get results that are four times better than what we're getting right now! **Do you have an *effective* inbound marketing strategy in place?** If not, we can help you build one. In two weeks, we'll work with you to: - Audit your current marketing strategy - Compare your web rankings to your competitors - Identify and develop buyer profiles and approaches - Bridge the gap with marketing tactics and channels - Optimize your platforms for inbound marketing - Design a marketing plan that yields results Improve your marketing effectiveness through inbound marketing with our **Inbound Marketing Game Plan** package. Click on the buttons below to download the "ABCs of Inbound Marketing" ebook or to get a free, no-obligation **Inbound Marketing Game Plan** quote: [Read More](https://www.jumpstart.flairinteractive.net/ebook-the-abcs-of-inbound-marketing) Topics: [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy) ## [Top 5 February 2017 Content Marketing Infographics](https://www.jumpstart.flairinteractive.net/top-5-february-2017-content-marketing-infographics) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Mar 2, 2017 4:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Content%20Marketing%20History.jpg)](https://www.jumpstart.flairinteractive.net/top-5-february-2017-content-marketing-infographics) Clamoring for new ideas to apply to your content marketing strategy? Get helpful content marketing insights from February's top five infographics: [Read More](https://www.jumpstart.flairinteractive.net/top-5-february-2017-content-marketing-infographics) Topics: [content strategy](https://www.jumpstart.flairinteractive.net/topic/content-strategy), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [infographics](https://www.jumpstart.flairinteractive.net/topic/infographics), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [social advertising](https://www.jumpstart.flairinteractive.net/topic/social-advertising) ## [Top 5 January 2016 Content Marketing Infographics](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-infographics) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Feb 10, 2017 10:22:05 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Analyzing%20Consumer%20Behavior.jpg)](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-infographics)  No matter where you land on the marketing spectrum, these helpful infographics will give you some bold new ideas for your 2017 projects and plans: [Read More](https://www.jumpstart.flairinteractive.net/top-5-content-marketing-infographics) Topics: [design](https://www.jumpstart.flairinteractive.net/topic/design), [content strategy](https://www.jumpstart.flairinteractive.net/topic/content-strategy), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [marketing campaigns](https://www.jumpstart.flairinteractive.net/topic/marketing-campaigns), [strategic marketing plan](https://www.jumpstart.flairinteractive.net/topic/strategic-marketing-plan), [user generated content](https://www.jumpstart.flairinteractive.net/topic/user-generated-content) ## [#TBT: How to Attract More Traffic and Followers](https://www.jumpstart.flairinteractive.net/tbt-how-to-attract-more-traffic-and-followers) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Feb 9, 2017 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/social-suggested-images/Throwback%20Thursday%20Blog%20Post.jpg)](https://www.jumpstart.flairinteractive.net/tbt-how-to-attract-more-traffic-and-followers) If Collette, the CMO of a leading ERP software company, opened up a meeting with, “We’re not getting a lot of traffic on social media. I don’t think it’s necessary to maintain a presence anymore,” more than likely she’ll be laughed out of the meeting (at best). At worst, she’ll be packing up her desk. Social media has made its mark as a viable marketing channel, and it’s not going anywhere any time soon. And for good reason…it works when executed in the right way. But all too often, businesses set up their profiles and, after a few months, throw their hands in the air when they don’t instantly see a return on their efforts and investments. Having a social media presence simply becomes one of those "marketing things” that gets a checkmark on the list with very little strategy or structure behind it. Companies who don't wrap strategy around their social media profiles will undoubtedly see it less as a lead generator and more as a resource drain. So how does Collette get the traffic she needs to meet her top-of-the-funnel goals? [Read More](https://www.jumpstart.flairinteractive.net/tbt-how-to-attract-more-traffic-and-followers) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy) ## [#TBT: Why Aren’t My Blog Posts Generating Any Traffic?](https://www.jumpstart.flairinteractive.net/tbt-why-arent-my-blogs-generating-any-traffic) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Feb 2, 2017 10:04:42 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Content%20Marketing%20Strategy%202.jpg)](https://www.jumpstart.flairinteractive.net/tbt-why-arent-my-blogs-generating-any-traffic) You have some ideas. You want to share them. They seem interesting to you. You think others will be interested as well. So you write and post a few blogs. And…**crickets**. Why aren’t your blogs getting the red carpet treatment you thought they would? Well we at Flair Interactive gave you some potential reasons why in our #TBT April 2015 blog post, [Why Aren’t my Blog Posts Generating Any Traffic?](https://www.jumpstart.flairinteractive.net/why-arent-my-blog-posts-generating-any-traffic) We offered some insights on how to set your blogs up for success. Now, we’re sure you’ve since applied some of our tips to your overall approach and you’re now topping the ‘best bloggers of 2016’ list. In the event you’re not, or you’re just looking to hold that steady crown for 2017, here are a few more tips to get your blogs the recognition they deserve: [Read More](https://www.jumpstart.flairinteractive.net/tbt-why-arent-my-blogs-generating-any-traffic) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [blogging](https://www.jumpstart.flairinteractive.net/topic/blogging), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy) [All posts](https://www.jumpstart.flairinteractive.net/all) [Next](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy/page/2) Search this site on Google Search Google ### Subscribe ### Connect with Us ## About JUMP START The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. [Learn more about Flair.](https://www.flairinteractive.net/?__hstc=233546881.d102509a658d9ffa7d86e15cc5c38667.1393950987231.1393950987231.1393950987231.1&__hssc=233546881.11.1393950987231&__hsfp=247745865) ### Recent Posts ### Categories - [Online Marketing (93)](https://www.jumpstart.flairinteractive.net/topic/online-marketing) - [social media (90)](https://www.jumpstart.flairinteractive.net/topic/social-media) - [Content Management (68)](https://www.jumpstart.flairinteractive.net/topic/content-management) - [marketing (58)](https://www.jumpstart.flairinteractive.net/topic/marketing) - [Content Marketing (57)](https://www.jumpstart.flairinteractive.net/topic/content-marketing) - [Miscellaneous (56)](https://www.jumpstart.flairinteractive.net/topic/miscellaneous) - [content strategy (56)](https://www.jumpstart.flairinteractive.net/topic/content-strategy) - [flair 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