---
title: JUMP START Blog and Online Community | search engine optimization
description: search engine optimization | The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing.
---
[](https://www.flairinteractive.com)
# JUMP START Blog and Online Community
## [How to respond to 3,200 Google algorithm updates per year](https://www.jumpstart.flairinteractive.net/how-to-respond-to-3200-google-updates-per-year)
Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner)
Aug 8, 2019 10:59:32 AM
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A few of our clients have asked us about SearchEngineJournal's recent "[Google made 3,200 changes to search in the past year](https://searchengineland.com/google-made-3200-changes-to-search-in-the-past-year-319506)" article that was published in July.
We've received a ton of questions about this, including:
- What does that mean for me and my site?
- Is search engine optimization really still important?
- Will this negatively impact my traffic and SERPs?
- How do we best respond to so many changes?
- I'm not a webmaster...what should I even DO?
- How do we even keep up with that many changes?
[Read More](https://www.jumpstart.flairinteractive.net/how-to-respond-to-3200-google-updates-per-year)
Topics: [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [google](https://www.jumpstart.flairinteractive.net/topic/google), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization)
## [Top SEO news for week ending 5/4/19](https://www.jumpstart.flairinteractive.net/top-seo-news-for-week-ending-5/4/19)
Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner)
May 6, 2019 5:42:45 PM
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[](https://www.jumpstart.flairinteractive.net/top-seo-news-for-week-ending-5/4/19)
Can't keep up with all of the latest SEO news and developments? Check out what's new in search engine optimization from the last week in our handy roundup below.
**[DuckDuckGo proposes the “Do-Not-Track Act of 2019"](https://searchengineland.com/duckduckgo-proposes-the-do-not-track-act-of-2019-316258)** (*Search Engine Land*)
If this law passes, you'd be required to honor users' tracking preferences, which means you'd have less data to utilize when planning and optimizing marketing and advertising campaigns.
****
[Read More](https://www.jumpstart.flairinteractive.net/top-seo-news-for-week-ending-5/4/19)
Topics: [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [google](https://www.jumpstart.flairinteractive.net/topic/google), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization), [free seo audit](https://www.jumpstart.flairinteractive.net/topic/free-seo-audit), [seo news](https://www.jumpstart.flairinteractive.net/topic/seo-news)
## [Top SEO news for week ending 8/24/18](https://www.jumpstart.flairinteractive.net/top-seo-news-for-week-ending-8/24/18)
Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar)
Aug 24, 2018 5:27:00 PM
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[](https://www.jumpstart.flairinteractive.net/top-seo-news-for-week-ending-8/24/18)
SEO is a game you don't want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We've got'chur back with our weekly roundup - check out our picks for the top five SEO news stories that came out in the last week.
1. [A checklist: Important SEO points to cover in a content campain](https://searchengineland.com/a-checklist-important-seo-points-to-cover-in-a-content-campaign-304132) *(Search Engine Land)*
You know we love a good checklist...this week Search Engine Land's handy list is a must-read. Anything you're missing in your content campaigns? (Shameless plug: Flair can help...).
2. [How to conduct pre-research for SEO keywords](https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/22/how-to-conduct-pre-research-for-seo-keywords/#69d276c060d2) *(Forbes)*
If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts.
[Read More](https://www.jumpstart.flairinteractive.net/top-seo-news-for-week-ending-8/24/18)
Topics: [top 5](https://www.jumpstart.flairinteractive.net/topic/top-5), [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization), [seo marketing](https://www.jumpstart.flairinteractive.net/topic/seo-marketing), [seo news](https://www.jumpstart.flairinteractive.net/topic/seo-news), [search engine optimization news](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization-news), [industry news](https://www.jumpstart.flairinteractive.net/topic/industry-news), [seo tips](https://www.jumpstart.flairinteractive.net/topic/seo-tips), [best seo practices](https://www.jumpstart.flairinteractive.net/topic/best-seo-practices)
## [Top SEO news updates for week ending 5/18/18](https://www.jumpstart.flairinteractive.net/top-seo-news-updates-for-week-ending-may-18)
Posted by [Kristin Muckerheide](https://www.jumpstart.flairinteractive.net/author/kristin-muckerheide)
May 17, 2018 4:15:00 PM
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[](https://www.jumpstart.flairinteractive.net/top-seo-news-updates-for-week-ending-may-18)
If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.
1. [Google confirms it shortened search results snippets after expanding them last December](https://searchengineland.com/google-confirms-it-shortened-search-results-snippets-after-expanding-them-last-december-298196) (Search Engine Land)
Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.
But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway \[TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair [can help you!](http://www.flairinteractive.com/content)\]
[Read More](https://www.jumpstart.flairinteractive.net/top-seo-news-updates-for-week-ending-may-18)
Topics: [top 5](https://www.jumpstart.flairinteractive.net/topic/top-5), [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization), [news](https://www.jumpstart.flairinteractive.net/topic/news), [seo marketing](https://www.jumpstart.flairinteractive.net/topic/seo-marketing), [seo news](https://www.jumpstart.flairinteractive.net/topic/seo-news), [search engine optimization news](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization-news)
## [5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)](https://www.jumpstart.flairinteractive.net/5-ways-to-improve-your-seo-this-week-even-if-youre-not-a-developer)
Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner)
Mar 24, 2017 11:17:23 AM
- [Tweet](https://twitter.com/share)
[](https://www.jumpstart.flairinteractive.net/5-ways-to-improve-your-seo-this-week-even-if-youre-not-a-developer)
**Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you're not getting any traffic or visibility for your web site or marketing campaigns, even though you've spent thousands of dollars to create them?**
You're not alone. Every day, I talk to business owners and marketers who aren't getting enough high-quality traffic and aren't seeing a good return on their marketing investment. But if you're like most people, your eyes start to glaze over when you hear the words "search engine optimization."
I'm here to help. Register for my "[5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)](https://app.webinarjam.net/register/34995/9ebe07f41d?hsCtaTracking=bb64c5a2-99f9-4e64-be6a-b02cfc273676%7Ca7cb6950-e74f-4a34-b390-09b882b4bcaf&__hstc=120405399.0f2b1597ddeabb2f33c5816f1b3cc30a.1469025319162.1490367570195.1490371487471.150&__hssc=120405399.2.1490371487471&__hsfp=2560690423)" webinar and I'll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:
[Read More](https://www.jumpstart.flairinteractive.net/5-ways-to-improve-your-seo-this-week-even-if-youre-not-a-developer)
Topics: [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization)
## [Lisa Kirschner Offers DIY SEO Insights on CIO.com](https://www.jumpstart.flairinteractive.net/lisa-kirschner-offers-diy-seo-insights-on-cio.com)
Posted by [Julie Lyons](https://www.jumpstart.flairinteractive.net/author/julie-lyons)
Oct 6, 2014 8:34:57 AM
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[](https://www.jumpstart.flairinteractive.net/lisa-kirschner-offers-diy-seo-insights-on-cio.com)
CIO.com asked Lisa Kirschner, Flair's founder and managing director, and other experts for advice, tips and tricks about do-it-yourself SEO audits.
In the article, Lisa and the other experts advise regular search engine optimization audits to ensure that your web site effectively evolves with Google's ever-changing search algorithm.
As the article points out, a thorough site audit is usually best left to the professionals, but you can still perform a high-level audit of your web sites' performance using free online tools, such as [Flair's free SEO audit tool](http://www.flairinteractive.com/free-seo-audit).
[Read More](https://www.jumpstart.flairinteractive.net/lisa-kirschner-offers-diy-seo-insights-on-cio.com)
Topics: [flair interactive](https://www.jumpstart.flairinteractive.net/topic/flair-interactive), [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization), [CIO.com](https://www.jumpstart.flairinteractive.net/topic/ciocom)
## [Interesting Video about Google Panda](https://www.jumpstart.flairinteractive.net/jumpstart/interesting-video-about-google-panda)
Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner)
Dec 29, 2011 10:02:00 AM
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As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of *all* traffic changes, it's certainly had a huge impact on many sites and businesses this year.
[Read More](https://www.jumpstart.flairinteractive.net/jumpstart/interesting-video-about-google-panda)
Topics: [ranking](https://www.jumpstart.flairinteractive.net/topic/ranking), [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [Online Marketing](https://www.jumpstart.flairinteractive.net/topic/online-marketing), [kirschner](https://www.jumpstart.flairinteractive.net/topic/kirschner), [lisa](https://www.jumpstart.flairinteractive.net/topic/lisa), [flair](https://www.jumpstart.flairinteractive.net/topic/flair), [panda](https://www.jumpstart.flairinteractive.net/topic/panda), [development](https://www.jumpstart.flairinteractive.net/topic/development), [Interesting and Useful Sites](https://www.jumpstart.flairinteractive.net/topic/interesting-and-useful-sites), [content strategy](https://www.jumpstart.flairinteractive.net/topic/content-strategy), [interactive](https://www.jumpstart.flairinteractive.net/topic/interactive), [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [Miscellaneous](https://www.jumpstart.flairinteractive.net/topic/miscellaneous), [google](https://www.jumpstart.flairinteractive.net/topic/google), [serp](https://www.jumpstart.flairinteractive.net/topic/serp), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization)
## [Optimizing Your CMS for Search Engines--on a Dime](https://www.jumpstart.flairinteractive.net/jumpstart/optimizing-your-cms-for-search-engine-on-a-dime)
Posted by [Stephanie Bach](https://www.jumpstart.flairinteractive.net/author/stephanie-bach)
Sep 11, 2009 9:46:00 AM
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It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.
[Read More](https://www.jumpstart.flairinteractive.net/jumpstart/optimizing-your-cms-for-search-engine-on-a-dime)
Topics: [web](https://www.jumpstart.flairinteractive.net/topic/web), [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [flair interactive](https://www.jumpstart.flairinteractive.net/topic/flair-interactive), [CMS](https://www.jumpstart.flairinteractive.net/topic/cms), [flair](https://www.jumpstart.flairinteractive.net/topic/flair), [content management system](https://www.jumpstart.flairinteractive.net/topic/content-management-system), [content](https://www.jumpstart.flairinteractive.net/topic/content), [CMS Tools](https://www.jumpstart.flairinteractive.net/topic/cms-tools), [interactive marketing](https://www.jumpstart.flairinteractive.net/topic/interactive-marketing), [content strategy](https://www.jumpstart.flairinteractive.net/topic/content-strategy), [SEO](https://www.jumpstart.flairinteractive.net/topic/seo), [search engine optimization](https://www.jumpstart.flairinteractive.net/topic/search-engine-optimization)
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