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    Do you satisfy or delight your customers?

    Posted by Joanna Ellis-Escobar

    Aug 6, 2018 12:23:00 PM

    It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

    I mean. Philip Kotler. Really I could just stop there...but I won't. Because if you're a marketer in any facet, and you don't know the "Father of Modern Marketing Philip Kotler," then I owe it to you to introduce you to him.

    There are a number of reasons I love and follow Kotler, so many, in fact, that it's probably just easier to bullet point some of my top highlights for you:

    • he was born, lives, got his Master's at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicago-land (best place in the U.S.)
    • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
    • he has written more than SIXTY books (again. so. smart.)
    • he's bridged the concepts of economics and marketing (two things I am wildly fascinated with)
    • he won American Marketing Association's (AMA's) Marketing for a Better World award (love it)
    • I have a secret-almost-crush on him (like in a grandfatherly way...he's smart, funny, charismatic, and totally adorbs)
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    Topics: Inbound Marketing, customer relations, thought leadership, inspirational quotes, Philip Kotler, inbound marketing tips, buyers' journey

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