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    2023 Guide to Digital Marketing Analytics

    Posted by Flair Interactive Services

    Feb 27, 2023 6:45:00 AM

    The world of digital marketing is constantly evolving. As a result, every business owner or marketer must always be up to date with the latest trends if they want to be ahead of the game. And as we move into 2023, you should expect many changes in the digital marketing space.

    Digital marketing analytics is a critical aspect that has become increasingly essential in recent years. This digital marketing aspect allows marketers to understand the data and metrics behind their marketing efforts. It also allows marketers to optimize their marketing campaigns and make informed decisions.

    This guide is for small business owners and marketers looking to maximize the effectiveness of their digital marketing campaigns in 2023 through analytics.

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    Topics: Analytics, Google Analytics

    Reporting vs Analytics: Do You Know the Difference?

    Posted by Lisa Kirschner

    Jul 30, 2015 11:55:00 AM

    I always encourage my clients to make analytics a priority in their weekly (or daily) workload. I'll often help clients set up Google Analytics, Hubspot or other analytics tools to ensure that they have access to important data about how their site, content and campaigns are performing.

    The problem is, most marketers don't commit to learning analytics basics or making analytics a regular priority in their busy workdays. I've heard over and over again, "I don't understand analytics!" or "Who has time to look at reports all day long?". And here's where it gets interesting...if you're just looking at reports or if you don't understand what you're looking at, then I can guarantee that you won't get ANYTHING out of analytics!

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    Topics: Analytics, Google Analytics

    Measuring Conversions on Facebook, Across Devices and in Mobile Apps

    Posted by Julie Lyons

    Aug 29, 2014 1:00:00 PM

    Facebook recently launched cross-device reporting for Facebook ads, enabling advertisers to see for the first time how people are moving between devices—across mobile apps and the web—before they convert.
    Cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses.
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    Topics: facebook, social media, Analytics, measurement

    Webinar: Making it Count - A Guide to Content Marketing Analytics

    Posted by Julie Lyons

    Apr 18, 2014 11:00:00 AM

    Join the American Marketing Association and ReadyTalk on April 25th for the Webinar "Making it Count: A Guide to Content Marketing Analytics".

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    Topics: Online Marketing, Webinar, Content Marketing, Analytics

    AMA Webcast: Extracting Real Value from Social Media with Analytics - April 22nd

    Posted by Julie Lyons

    Mar 24, 2014 2:14:00 PM

    Listening to what customers are saying on social media is essential today - but it's not enough. Anyone can use basic tools to track online metrics and topics; however the return is a siloed view of customer feedback with little business value.

    Join the American Marketing Association and IBM guest speakers as they bring to you a webcast on April 22nd  - Extracting Real Value from Social Media with Analytics: It's More Than Just Listening.

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    Topics: social media, American Marketing Association, Analytics


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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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