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    5 Easy Ways to Increase Website Traffic

    Posted by Lisa Kirschner

    Aug 30, 2019 5:39:50 PM

    Not getting as much traffic as you need to meet your marketing goals or grow your business? Here are five ways that you can start to drive more traffic to your website without a ton of effort.

    1) Blog more
    Don't like blogging? I don't want to hear it! This is, hands down, THE best way to get more traffic quickly and easily — but the key is that you shouldn't write long, "salesy" blog posts that push your products or services. Instead, offer helpful tips, ideas, news or content that helps your prospects solve their problems and provides real value to them.

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    Topics: traffic, SEO, social media, blogging, Content Marketing, free seo audit, increase traffic, keywords

    How do you tweet others?

    Posted by Lisa Kirschner

    Aug 3, 2019 12:02:00 PM

    This quote by Germany Kent pretty much sums it up...

    Don't spam or force information upon others via Twitter or other social media platforms, just as you wouldn't want to be spammed there either!

    This seems so logical in everyday life...most people say and do things online that they would never dream of doing in a face-to-face conversation.

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    Topics: twitter, social media

    Top social media news for week ending 8/31/18

    Posted by Joanna Ellis-Escobar

    Aug 31, 2018 4:38:00 PM

    Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18. 

    1. Time saving social media strategies (Forbes)
      The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)

    2. It's time to make social media more responsible (Singularity Hub)
      A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely. 
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    Topics: top 5, social media, social advertising, roundup, social media marketing, social media news, weekly roundup

    Want to know how to add spark to your content marketing flame?

    Posted by Joanna Ellis-Escobar

    Jul 2, 2018 6:39:38 PM

    Those who know me well will tell you...I can apply movie quotes to just about any scenario in life. Jerry Maguire, Ferris Bueller's Day Off and Field of Dreams are a few in particular I tend to over-use.

    "Show me the money," 

    "It's not show friends..."

    "YOU'RE Abe Froman...the sausage king of Chicago???

    and, of course,

    "If you build it, they will come..."

    But the latter really isn't true when it comes to marketing, or at least when it comes to content marketing. Because it doesn't matter how awesome your content is...if you're not throwing the gasoline on it, it's probably going to die out. So how do you add that spark to your content marketing flame?

    One way is the oh-so-powerful social media. Social is bringing brand awareness through influencer marketing, audience connection, inbound marketing and even the odd unboxing trend that seems to have weirdly taken off in the last couple years. 

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    Topics: social media, Content Marketing, personas, Inbound Marketing, inspirational quotes

    Top 5 social media news articles for week ending 6/22/18

    Posted by Joanna Ellis-Escobar

    Jun 22, 2018 11:08:00 AM

    Social media has single-handedly changed the face of marketing. In an industry that inherently grows and reinvents itself, the addition of social to marketing has added a whole new necessary level of thinking for marketers. We love the fast pace of social, so we're constantly reading to keep on top of our game, but we get it if you took a breather this week.

    No worries...here are our favorite stories that came out in the last week. Our weekly top industry news post – this week, social's on deck. Happy reading and happy weekend!   

    1. How to solve 3 major social media marketing pain-points that continue to exist (Business 2 Community)
      B2C bridges the gap between just using social media in your marketing, and using it effectively. Learn how to overcome the three biggest pain-points marketers encounter when trying to use social to their advantage – from how to find and utilize time and resources, to validating your ROI (oh, hey boss), to staying on track with your consistency. 
    2. Looking for ways to improve your customer engagement on social media? Here are 8 (Entreprenuer)
      Eight rules for using social (and actually engaging, which is really the only point, no?) – from the no-brainers (post a lot, have a personality), to the less traveled path if you're just getting started
      (running promotions and campaigns to encourage engagement). 
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    Topics: social, social networking, ubersocial, social media, social media marketing, social media news

    How King Of Content Red Bull Used Its Wings

    Posted by Joanna Ellis-Escobar

    May 28, 2018 7:50:36 AM

    There's no denying that in today's digital age, brand marketing and content go hand in hand. After all, content is king...

    But remember, content can include all of the following:

    • pages on your website
    • blog posts
    • social media posts
    • premium downloadables
    • apps
    • games
    • videos
    • much, much more
    Content is an extension of your overall marketing strategy.  Bottom line? If you're not taking advantage of all the ways you can use your content to enhance your brand-awareness, you're missing out on a H-U-G-E opportunity. 
    Read More

    Topics: social media, Content Marketing, beverage marketing, viral marketing, social media marketing, red bull

    Top social media marketing news updates for week ending 5/25/18

    Posted by Kristin Muckerheide

    May 25, 2018 3:46:22 PM

    Like everything else digital...the world of social media is always changing. With new platforms and tools being developed all the time, there's a lot to keep up with.

    The fact is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?

    To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week. 

    Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.

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    Topics: top 5, social media, news, social media marketing

    #TBT: Marketing strategies: They won't buy without these 6 elements

    Posted by Kristin Muckerheide

    May 10, 2018 7:30:00 AM

    In this week's #TBT post, we take a look back at Digital Marketer's 2013 blog "They won't buy without these 3 elements (and they won't even know why)."

    What are those three magical marketing strategies?

    1. Social proof - you don't have to prove you're trustworthy if others clearly trust you
    2. Scarcity - the theory of "you didn't know you needed it until you couldn't have it"
    3. Sensory language - the power of language and how the brain responds
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    Topics: social media, tips, Content Marketing, Inbound Marketing, tbt, social media marketing, throwbackthursday

    Top 5 social media news for week ending 4/29/18

    Posted by Kristin Muckerheide

    Apr 27, 2018 8:00:00 AM

    Have you been staying on top of the latest social media news updates? If not, the team here at Flair Interactive has you covered. Here are five of the latest social updates for this week: 

    Just about everyone and their mother (and their grandmother, at that) is on Facebook, or at least has used it at some point. But do you know all the helpful tools and features you can use on Facebook as a marketer? This article takes you through 12 such features that might be helpful to you in your social media marketing.

    Overlooked features seems to be a theme this week. But this article doesn't just talk about Facebook; it talks about how to make sure your marketing is effective among ALL social networks you choose to use in your social media marketing strategy.

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    Topics: top 5, social media, news, social media marketing

    #TBT: How to create a modern social media strategy

    Posted by Kristin Muckerheide

    Apr 26, 2018 7:45:00 AM

    Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever. 

    In our last blog post, we noted that the majority of marketers use social media for:

    • customer loyalty
    • improving SEO
    • brand recognition and
    • to drive sales

    Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation.

    Read More

    Topics: social media, tips, tbt, social media marketing, throwbackthursday

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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