These days, if you aren’t marketing your brand, you’re going nowhere, fast.
There’s a saying: if you fail to plan, you plan to fail, and we think nowhere is this more applicable than in marketing.
So what’s the latest in the world of digital marketing? Don’t worry if you haven’t had time to keep up on your marketing news this week (we get it, holiday week and all…).
We’ve got you covered with our weekly roundup of the top news in digital marketing.
Can your brand benefit from influencer marketing? (Forbes)
Wondering if all the influencer-hype is worth your time? All signs point to yes, according to this Forbes recap. Check out what SocialPublic CEO and co-founder Ismael El-Qudsi thinks about this latest trend in marketing your brand. (Hint: he’s into it).