--- title: JUMP START Blog and Online Community | marketing automation description: marketing automation | The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## [ActiveCampaign Pricing: What You Need to Know](https://www.jumpstart.flairinteractive.net/activecampaign-pricing-what-you-need-to-know) Posted by [Flair Interactive Services](https://www.jumpstart.flairinteractive.net/author/flair-interactive-services) Feb 24, 2023 12:49:09 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/content-creation.jpg)](https://www.jumpstart.flairinteractive.net/activecampaign-pricing-what-you-need-to-know) Are you looking for a marketing automation tool to take your business' digital communications to the next level? With so many different resources available, it can take time to determine which solution is right for you. Today, we'll be taking a deep dive into ActiveCampaign pricing plans and benefits – so that you can decide whether this powerhouse of a digital marketing platform is the perfect fit for your company's needs. [Read More](https://www.jumpstart.flairinteractive.net/activecampaign-pricing-what-you-need-to-know) Topics: [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation), [active campaign](https://www.jumpstart.flairinteractive.net/topic/active-campaign), [pricing](https://www.jumpstart.flairinteractive.net/topic/pricing) ## [#TBT: How to Build a Successful Email Campaign](https://www.jumpstart.flairinteractive.net/tbt-how-to-build-a-successful-email-campaign) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Mar 16, 2017 12:23:26 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/social-suggested-images/Throwback%20Thursday%20Blog%20Post.jpg)](https://www.jumpstart.flairinteractive.net/tbt-how-to-build-a-successful-email-campaign) According to the Radicati Group, email use worldwide will top 3 billion users by 2020. While some industry experts are convinced that social media’s convergence with the ever depleting millennial attention span is going to erode email just as email depleted print, that number certainly presents a very different picture.   Back in November 2013, Flair Interactive provided tips on building a successful email campaign. While that post is still relevant and accurate, in 2017, there are some definite changes in what defines and drives a successful email campaign. So, what has changed in the last three years to keep email relevant, effective, and aligned with the technological trends that are impacting marketing as a whole? Let’s take a look:   [Read More](https://www.jumpstart.flairinteractive.net/tbt-how-to-build-a-successful-email-campaign) Topics: [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation) ## [#TBT: What Should Be Included in My Content Marketing Strategy](https://www.jumpstart.flairinteractive.net/tbt-what-should-be-included-in-my-content-marketing-strategy) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Jan 26, 2017 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Content%20Marketing%20Strategy.jpg)](https://www.jumpstart.flairinteractive.net/tbt-what-should-be-included-in-my-content-marketing-strategy) Most of us have figured out at this point that Content Marketing isn’t a magical powder that gets sprinkled on our marketing plans and suddenly, all of our goals are instantly met. No, content marketing is nothing more than a tried-and-true formula. Effective application of that formula is what truly yields success. Queue nebulous time warp squiggles back to the year 2015 when Flair Interactive posted the blog, [What Should be Included in My Content Marketing Strategy.](https://www.jumpstart.flairinteractive.net/what-should-be-included-in-my-content-marketing-strategy) While the blog is on point in terms of building and executing on an inbound marketing plan, in 2017, we’ve taken some measures to perfect the formulaic fairy dust even more. As you dive into your plan this year, keep these additions in mind: **Create data-driven goals**—this is still very much the starting point of your content strategy. While not much has changed here since 2015, you’ll want to make sure your goals are clearly defined and mutually agreed upon by everyone. Ensure your ‘wins’ or ‘milestones’ are marked and attainable. Finally…do your homework. Avoid arbitrary, executive-driven numbers. Look at your competitors, your metrics, what’s worked, and what hasn’t worked before getting to an achievable number. [Read More](https://www.jumpstart.flairinteractive.net/tbt-what-should-be-included-in-my-content-marketing-strategy) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation), [marketing budget](https://www.jumpstart.flairinteractive.net/topic/marketing-budget) ## [#TBT: Typical Projects Handled by Flair Interactive](https://www.jumpstart.flairinteractive.net/tbt-typical-projects-handled-by-flair-interactive) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Jan 19, 2017 7:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Game%20Plan%202.png)](https://www.jumpstart.flairinteractive.net/tbt-typical-projects-handled-by-flair-interactive) As inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services.  In 2009, we published a "[Typical Projects Handled by Flair Interative](https://www.jumpstart.flairinteractive.net/jumpstart/typical-projects-handled-by-flair-interactive)" blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on [inbound marketing](https://landing.flairinteractive.net/can-i-help-with-your-inbound-marketing-strategic-plan). But one thing remains the same...our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services. To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind. [Read More](https://www.jumpstart.flairinteractive.net/tbt-typical-projects-handled-by-flair-interactive) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [interactive marketing](https://www.jumpstart.flairinteractive.net/topic/interactive-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [strategic marketing plan](https://www.jumpstart.flairinteractive.net/topic/strategic-marketing-plan), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation), [marketing budget](https://www.jumpstart.flairinteractive.net/topic/marketing-budget) ## [#TBT: Interactive Marketing Has Come of Age](https://www.jumpstart.flairinteractive.net/tbt-interactive-marketing-has-come-of-age) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Jan 12, 2017 4:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/Throwback%20Thursday%20Blog%20Post.jpg)](https://www.jumpstart.flairinteractive.net/tbt-interactive-marketing-has-come-of-age) Interactive marketing is trending *right in line* as it was forecasted seven years ago. In 2009, Flair Interactive posted the blog, [Interactive Marketing Has Finally Come of Age](https://www.jumpstart.flairinteractive.net/jumpstart/interactive-marketing-has-finally-come-of-age). The blog cites [an article by Forrester Research](http://adage.com/article/digitalnext/advertising-change-forever/138023/) who forecasted that digital spending would nearly double in five years while ad budgets would decline. In fact, its exact predicted growth was a 9% increase in five years (from 12% of overall advertising spend in 2009 to 21% overall spend in 2016). So, based on Forrester Research's prediction, let's get a pulse of where we're at as we enter 2017: **Overall Marketing Spend** - Digital marketing spending is predicted to grow 12% in the next year, while budgets for traditional advertising will fall to 2%. (The CMO Survey) - B2B digital ad spending has increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising, while display advertising is becoming less important. ([MediaPost](http://www.mediapost.com/publications/article/249727/b2b-revenues-rose-on-2014-lead-by-digital-ads.html?utm_source=Webbiquity.com)) [Read More](https://www.jumpstart.flairinteractive.net/tbt-interactive-marketing-has-come-of-age) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [interactive marketing](https://www.jumpstart.flairinteractive.net/topic/interactive-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation), [marketing budget](https://www.jumpstart.flairinteractive.net/topic/marketing-budget) [All posts](https://www.jumpstart.flairinteractive.net/all) Search this site on Google Search Google ### Subscribe ### Connect with Us ## About JUMP START The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. [Learn more about Flair.](https://www.flairinteractive.net/?__hstc=233546881.d102509a658d9ffa7d86e15cc5c38667.1393950987231.1393950987231.1393950987231.1&__hssc=233546881.11.1393950987231&__hsfp=247745865) ### Recent Posts ### Categories - [Online Marketing (93)](https://www.jumpstart.flairinteractive.net/topic/online-marketing) - [social media (90)](https://www.jumpstart.flairinteractive.net/topic/social-media) - [Content Management (68)](https://www.jumpstart.flairinteractive.net/topic/content-management) - [marketing 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