--- title: JUMP START Blog and Online Community | email automation description: email automation | The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## [How to Use HubSpot's Prebuilt Email Sequences](https://www.jumpstart.flairinteractive.net/how-to-use-hubspots-prebuilt-email-sequences) Posted by [Lisa Kirschner](https://www.jumpstart.flairinteractive.net/author/lisa-kirschner) Oct 21, 2019 9:34:32 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/Drip%20Campaign%20300x175.jpg)](https://www.jumpstart.flairinteractive.net/how-to-use-hubspots-prebuilt-email-sequences) **Are you confused about how to use HubSpot's prebuilt email sequences for your sales and marketing drip campaigns and workflows? Or are you not even sure what drip campaigns are (if so, you're not alone!).** Drip campaigns, or the process of continuing to nurture prospects and leads in a systematic way via emails, are a key part of moving cold leads and prospects more quickly through your sales and marketing funnel with less manual effort, time and resources. [Read More](https://www.jumpstart.flairinteractive.net/how-to-use-hubspots-prebuilt-email-sequences) Topics: [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [Hubspot](https://www.jumpstart.flairinteractive.net/topic/hubspot), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [drip campaigns](https://www.jumpstart.flairinteractive.net/topic/drip-campaigns), [sequences](https://www.jumpstart.flairinteractive.net/topic/sequences) ## [Market with Heart](https://www.jumpstart.flairinteractive.net/market-with-heart) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Feb 7, 2017 10:36:52 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Sad%20dog%202.jpg)](https://www.jumpstart.flairinteractive.net/market-with-heart) The world is undoubtedly in some emotional turmoil right now. Whether wanted or not, emotion stirs up a great deal of visibility. It ignites—and in some cases—even drains energy. While political campaigns are the typical catalysts for stirring up feelings around a particular topic, corporate marketing campaigns can be equally fueled by emotion. More and more companies are pulling the emotional trigger to create more relevance, context, and connection with their audiences. And as suggested by Beth Comstock, Vice Chair for General Electric, their efforts aren't going unnoticed. In recognition of a very passionate political landscape right now, here are some of the most emotional marketing campaigns over the last few years. Get out your tissues. While effective and compelling, as you'd expect, they're not always easy to watch. [Read More](https://www.jumpstart.flairinteractive.net/market-with-heart) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [copywriting](https://www.jumpstart.flairinteractive.net/topic/copywriting), [web content](https://www.jumpstart.flairinteractive.net/topic/web-content), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [marketing campaigns](https://www.jumpstart.flairinteractive.net/topic/marketing-campaigns), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [online advertising](https://www.jumpstart.flairinteractive.net/topic/online-advertising) ## [#TBT: What Should Be Included in My Content Marketing Strategy](https://www.jumpstart.flairinteractive.net/tbt-what-should-be-included-in-my-content-marketing-strategy) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Jan 26, 2017 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Content%20Marketing%20Strategy.jpg)](https://www.jumpstart.flairinteractive.net/tbt-what-should-be-included-in-my-content-marketing-strategy) Most of us have figured out at this point that Content Marketing isn’t a magical powder that gets sprinkled on our marketing plans and suddenly, all of our goals are instantly met. No, content marketing is nothing more than a tried-and-true formula. Effective application of that formula is what truly yields success. Queue nebulous time warp squiggles back to the year 2015 when Flair Interactive posted the blog, [What Should be Included in My Content Marketing Strategy.](https://www.jumpstart.flairinteractive.net/what-should-be-included-in-my-content-marketing-strategy) While the blog is on point in terms of building and executing on an inbound marketing plan, in 2017, we’ve taken some measures to perfect the formulaic fairy dust even more. As you dive into your plan this year, keep these additions in mind: **Create data-driven goals**—this is still very much the starting point of your content strategy. While not much has changed here since 2015, you’ll want to make sure your goals are clearly defined and mutually agreed upon by everyone. Ensure your ‘wins’ or ‘milestones’ are marked and attainable. Finally…do your homework. Avoid arbitrary, executive-driven numbers. Look at your competitors, your metrics, what’s worked, and what hasn’t worked before getting to an achievable number. [Read More](https://www.jumpstart.flairinteractive.net/tbt-what-should-be-included-in-my-content-marketing-strategy) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation), [marketing budget](https://www.jumpstart.flairinteractive.net/topic/marketing-budget) ## [#TBT: Typical Projects Handled by Flair Interactive](https://www.jumpstart.flairinteractive.net/tbt-typical-projects-handled-by-flair-interactive) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Jan 19, 2017 7:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Game%20Plan%202.png)](https://www.jumpstart.flairinteractive.net/tbt-typical-projects-handled-by-flair-interactive) As inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services.  In 2009, we published a "[Typical Projects Handled by Flair Interative](https://www.jumpstart.flairinteractive.net/jumpstart/typical-projects-handled-by-flair-interactive)" blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on [inbound marketing](https://landing.flairinteractive.net/can-i-help-with-your-inbound-marketing-strategic-plan). But one thing remains the same...our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services. To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind. [Read More](https://www.jumpstart.flairinteractive.net/tbt-typical-projects-handled-by-flair-interactive) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [interactive marketing](https://www.jumpstart.flairinteractive.net/topic/interactive-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [strategic marketing plan](https://www.jumpstart.flairinteractive.net/topic/strategic-marketing-plan), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation), [marketing budget](https://www.jumpstart.flairinteractive.net/topic/marketing-budget) ## [#TBT: Interactive Marketing Has Come of Age](https://www.jumpstart.flairinteractive.net/tbt-interactive-marketing-has-come-of-age) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Jan 12, 2017 4:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/Throwback%20Thursday%20Blog%20Post.jpg)](https://www.jumpstart.flairinteractive.net/tbt-interactive-marketing-has-come-of-age) Interactive marketing is trending *right in line* as it was forecasted seven years ago. In 2009, Flair Interactive posted the blog, [Interactive Marketing Has Finally Come of Age](https://www.jumpstart.flairinteractive.net/jumpstart/interactive-marketing-has-finally-come-of-age). The blog cites [an article by Forrester Research](http://adage.com/article/digitalnext/advertising-change-forever/138023/) who forecasted that digital spending would nearly double in five years while ad budgets would decline. In fact, its exact predicted growth was a 9% increase in five years (from 12% of overall advertising spend in 2009 to 21% overall spend in 2016). So, based on Forrester Research's prediction, let's get a pulse of where we're at as we enter 2017: **Overall Marketing Spend** - Digital marketing spending is predicted to grow 12% in the next year, while budgets for traditional advertising will fall to 2%. (The CMO Survey) - B2B digital ad spending has increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising, while display advertising is becoming less important. ([MediaPost](http://www.mediapost.com/publications/article/249727/b2b-revenues-rose-on-2014-lead-by-digital-ads.html?utm_source=Webbiquity.com)) [Read More](https://www.jumpstart.flairinteractive.net/tbt-interactive-marketing-has-come-of-age) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [interactive marketing](https://www.jumpstart.flairinteractive.net/topic/interactive-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [digital marketing](https://www.jumpstart.flairinteractive.net/topic/digital-marketing), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation), [marketing budget](https://www.jumpstart.flairinteractive.net/topic/marketing-budget) ## [Why You Should Keep Your Content Simple Enough for a 6-Year Old](https://www.jumpstart.flairinteractive.net/why-you-should-keep-your-content-simple-enough-for-a-six-year-old) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Jan 4, 2017 12:48:38 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Albert%20Einstein.jpg)](https://www.jumpstart.flairinteractive.net/why-you-should-keep-your-content-simple-enough-for-a-six-year-old) Albert Einstein once said, "If you can't explain it to a 6-year-old, you don't know it yourself." I realize this quote is somewhat overgeneralized and oversimplified. If you’re selling a groundbreaking medical device to a neurosurgeon, you’re bound to use technical four-syllabled—and beyond—words that aren’t necessarily rolling off of the tongues of most 6-year olds, or even most adults for that matter. No, this quote is more about simplicity. Your knowledge of a product or service isn’t based on your ability to use gargantuan *(see, it’s easy to do**)* words. It’s your ability to translate the essence and value of that product or service at the most basic level so that it’s easily digested by all of your audiences. Sounds simple, right? Pun intended, but no…simplicity is not always as easy as it sounds. Here are some great examples of messaging simplicity at its finest: [Read More](https://www.jumpstart.flairinteractive.net/why-you-should-keep-your-content-simple-enough-for-a-six-year-old) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [copywriting](https://www.jumpstart.flairinteractive.net/topic/copywriting), [web content](https://www.jumpstart.flairinteractive.net/topic/web-content), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [marketing campaigns](https://www.jumpstart.flairinteractive.net/topic/marketing-campaigns), [email automation](https://www.jumpstart.flairinteractive.net/topic/email-automation), [online advertising](https://www.jumpstart.flairinteractive.net/topic/online-advertising) [All posts](https://www.jumpstart.flairinteractive.net/all) Search this site on Google Search Google ### Subscribe ### Connect with Us ## About JUMP START The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. [Learn more about Flair.](https://www.flairinteractive.net/?__hstc=233546881.d102509a658d9ffa7d86e15cc5c38667.1393950987231.1393950987231.1393950987231.1&__hssc=233546881.11.1393950987231&__hsfp=247745865) ### Recent Posts ### Categories - [Online Marketing (93)](https://www.jumpstart.flairinteractive.net/topic/online-marketing) - [social media (90)](https://www.jumpstart.flairinteractive.net/topic/social-media) - [Content Management (68)](https://www.jumpstart.flairinteractive.net/topic/content-management) - [marketing (58)](https://www.jumpstart.flairinteractive.net/topic/marketing) - [Content Marketing (57)](https://www.jumpstart.flairinteractive.net/topic/content-marketing) - [Miscellaneous (56)](https://www.jumpstart.flairinteractive.net/topic/miscellaneous) - [content strategy (56)](https://www.jumpstart.flairinteractive.net/topic/content-strategy) - [flair interactive 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