JUMP START Blog and Online Community

    Surviving COVID-19: 6 Best Digital Marketing Tactics You Need To Know

    Posted by Joanna Ellis-Escobar

    Apr 3, 2020 8:27:15 AM

    This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

     

    It seems the only thing certain right now is that nothing is certain. In this new, precarious world we're all attempting to navigate, the one thing we can all count on as being true is:

    we’re all just trying to get to the other side as
    unscathed as possible.

    We know it’s your biggest concern and your top priority. It’s ours, too.

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    Topics: SEO, digital marketing, 2020, covid-19

    Top Digital Marketing News of December 2019

    Posted by Lisa Kirschner

    Jan 1, 2020 8:00:00 AM

    Catch up on what you've missed with the latest digital marketing news for December 2019. Here's a recap of some of the most shared, liked and discussed digital marketing content during the last month.

    What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
    Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.

    Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
    Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.

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    Topics: SEO, digital marketing, strategic plan, industry news

    Digital Marketing Strategy Tips for 2020

    Posted by Lisa Kirschner

    Dec 31, 2019 11:54:37 AM

    So you haven't created a 2020 digital marketing strategy yet? Never fear...we've got your back!

    Here are five things you should keep in mind as you're developing your strategic plan for 2020:

    1. Keep it simple. Don't have time to create a full strategic plan that includes all digital marketing tactics you need to implement this year? Start small and create a high-level summary.
    2. Set goals. You absolutely must have clear, measurable and specific goals in mind as you head into the new year. Think about what your primary goals are for 2020...do you need more traffic, better leads or higher conversions (i.e. more customers)? Document those goals, including progress you plan to make by month or quarter.
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    Topics: digital marketing, marketing strategy, planning

    What is Digital Marketing?

    Posted by Lisa Kirschner

    Dec 12, 2019 7:45:00 AM

    So you've probably heard a lot about digital marketing during recent years, and you may have even heard some similar terms like online marketing, inbound marketing or integrated marketing. But what does digital marketing actually mean?

    We've looked into this for you and gathered some of the best definitions of digital marketing on the web from some of the biggest names in the industry. Check out our video below to learn more:

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    Topics: digital marketing

    [VIDEO] Get Digital Marketing Support in the 2019 Holiday Season

    Posted by Lisa Kirschner

    Nov 22, 2019 10:12:17 AM

    Are you starting to panic when you think about all of the things on your To Do list for the rest of the year? You're not alone!

    This time of year, we always start getting a ton of calls from stressed-out clients who are worried that they're not going to get everything done AND have time to prep for the holidays and relax with their families before the end of the year.

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    Topics: digital marketing, marketing support

    5 Best Digital Marketing Articles of the Week

    Posted by Joanna Ellis-Escobar

    Aug 26, 2019 12:41:00 PM

    Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices.

    Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here! 

    The top 10 digital marketing tools for 2020 (KnowTechie)
    What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)...

    Read More

    Topics: top 5, digital marketing, marketing strategy, strategic marketing plan, roundup, weekly roundup

    Top inbound marketing news for week ending 8/3/18

    Posted by Joanna Ellis-Escobar

    Aug 3, 2018 6:28:00 PM

    A lot has happened in the last week in the world of inbound...check out the top five stories we think were the best of the best. 

    1. The customer is always last: Looking at marketing from a different perspective (Forbes)
      An interesting take on not only inbound, but marketing as a whole. Learn how important data is, how to implement inbound strategy that will reach your consumer and how to let go of the "all" and hone in on the "best."
    2. Five ways to create great B2B content (MarTech Series)
      You could post a blog an hour and never really see any results. Why is that? MarTech Series looks at what content works and how to do it. 
    3. Why digital marketing campaigns fail & what you need to do to see real results (Business 2 Community) 
      If you've ever even THOUGHT about launching a digital campaign, this. is. a. must. read. Hint: purpose and strategy are key. 
    Read More

    Topics: top 5, Inbound Marketing, digital marketing, inbound marketing news, industry news

    Top 5 Marketing Events in July 2018

    Posted by Joanna Ellis-Escobar

    Jun 29, 2018 7:58:30 AM

    Coming at you with the must-go-to marketing events of July. 

    What?  MozCon

    When? July 9-11, 2018

    Where? Seattle, WA

    The showstopper event that has something for everyone, from content marketing to SEO to social…MozCon is one of the most-anticipated industry conferences of the year. And if you need more convincing? This three-day event even has a friendly hugging robot, Roger – I mean, what more could you want from a marketing conference?

     

    What?  Facebook Ads Summit

    When? July 9-13, 2018

    Where? ONLINE

    We love online events, because packing your bags in the summer should be for vacation, not conferences. So put your suitcase back in the closet and post up at your desk for this online summit geared toward any marketer or biz looking to fine-tune their Facebook ad strategy. The live online training, put on by none other than our fave social media gurus at Social Media Examiner, will leave you in awe. You’ll walk away with a better understanding of the power and capacity Facebook has to offer, so you can generate revenue and further your brand-promotion through your Facebook ads.

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    Topics: Content Marketing, digital marketing, online event, conferences, seo marketing, marketing events

    In digital marketing, don’t be afraid to lead your tribe

    Posted by Joanna Ellis-Escobar

    May 14, 2018 7:30:00 AM

    So often, as content marketers and online digital strategists, we see the same thing in our clients. Fear.

    Despite what they may say the reason is for not biting the proverbial bullet and taking the reins on their digital presence, more often than not, it’s the result of one little thing: fear of charging the unknown.

    Clients are afraid of what they don’t know. They’re afraid to take the leap and plunge into the dark waters of digital marketing.

    They’re afraid to start that blog, because what if nobody reads it?

    They’re afraid to put together and execute their social media campaign, because what if nobody follows them?

    They’re afraid to revamp and modernize their decade(s)-old website, because how can they sell that (read: justify) cost to their boss? 

    If you’re afraid of trying to navigate those murky waters alone, I say this: you are NOT alone. You do, in fact, have a tribe. You just need to find them.

    Digital marketing guru, entrepreneur and blogger Seth Godin coined the idea of tribes in marketing. Got an extra 18 minutes? Check out Godin’s inspiring TedTalk, The tribes we lead). Gone are the days of mass marketing and cold-calling…and with their exit was born the idea of connecting with your audience. You don’t have to go find them, they will come to you. 

    How?

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    Topics: Industry Leaders, Inbound Marketing, digital marketing, attract, inbound, marketing strategy, success, thought leadership

    #TBT: What Should Be Included in My Content Marketing Strategy

    Posted by Aimee Pagano

    Jan 26, 2017 7:00:00 AM

    Most of us have figured out at this point that Content Marketing isn’t a magical powder that gets sprinkled on our marketing plans and suddenly, all of our
    goals are instantly met. No, content marketing is nothing more than a tried-and-true formula. Effective application of that formula is what truly yields success.

    Queue nebulous time warp squiggles back to the year 2015 when Flair Interactive posted the blog, What Should be Included in My Content Marketing Strategy. While the blog is on point in terms of building and executing on an inbound marketing plan, in 2017, we’ve taken some measures to perfect the formulaic fairy dust even more. As you dive into your plan this year, keep these additions in mind:

    Create data-driven goals—this is still very much the starting point of your content strategy. While not much has changed here since 2015, you’ll want to make sure your goals are clearly defined and mutually agreed upon by everyone. Ensure your ‘wins’ or ‘milestones’ are marked and attainable. Finally…do your homework. Avoid arbitrary, executive-driven numbers. Look at your competitors, your metrics, what’s worked, and what hasn’t worked before getting to an achievable number.

    Read More

    Topics: content development, email marketing, social media, Content Marketing, digital marketing, marketing strategy, email automation, marketing automation, marketing budget

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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