The world is undoubtedly in some emotional turmoil right now.
Whether wanted or not, emotion stirs up a great deal of visibility. It ignites—and in
some cases—even drains energy. While political campaigns are the typical catalysts for stirring up feelings around a particular topic, corporate marketing campaigns can be equally fueled by emotion.
More and more companies are pulling the emotional trigger to create more relevance, context, and connection with their audiences. And as suggested by Beth Comstock, Vice Chair for General Electric, their efforts aren't going unnoticed.
In recognition of a very passionate political landscape right now, here are some of the most emotional marketing campaigns over the last few years. Get out your tissues. While effective and compelling, as you'd expect, they're not always easy to watch.