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    7 Must-Have Digital Marketing Tactics for Restaurants

    Posted by Lisa Kirschner

    Jan 23, 2020 3:20:30 PM

    Years ago, restaurant marketing required a good location, strong signage, a Yellow Pages listing, direct mail and word of mouth.

    These days, customers are heavily influenced by what they learn about a restaurant online.

    Did you know that 90% of restaurant guests research a restaurant online before dining, according to Upserve? Or that digital ordering and delivery has grown 300% faster than dine-in eating since 2014?

    It's true....and you, as a digital marketer, need to capitalize on these trends. In 2020, digital marketing is absolutely critical to your restaurant's success if you want to keep up with the competition.

    Check out our list of seven key tactics that you absolutely must integrate into your restaurant's 2020 digital marketing plan:

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    Topics: restaurants, food marketing, food and beverage marketing

    CASE STUDY: McDonald's Incorporates Content Strategy into Its Portal

    Posted by Lisa Kirschner

    Aug 25, 2014 10:11:56 AM

    Here at Flair, one of the most frequent questions we receive is, "Have you done similar work in the past?" This is the first in a series of case studies that we'll be launching to provide you with more information about the types of projects we've done and the industries on which we focus.

    McDonald's Corp.
    Oak Brook, IL

    Restaurants, Food

    McDonald's, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.

    Read More

    Topics: content strategy, user experience, case studies, mcdonald's, case study, restaurants, food


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