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    The 80/20 Rule of Sales and Marketing

    Posted by Lisa Kirschner

    Jun 10, 2020 12:00:00 PM

    Have you ever heard of the cocktail rule? 

    It basically means that when you go to a cocktail party (remember when we used to do those?), you should spend 80-90% of the time listening to other people or asking questions about them and the remaining 10-20% talking about yourself.

    Well, the same thing applies in sales and marketing...

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    Topics: marketing, strategy, Sales

    The New Sales Person on the Team – Your Company’s Website

    Posted by Julie Lyons

    Mar 11, 2014 4:20:00 PM


    One key tip that B2B professionals need to be aware of is that the company website should function as an additional sales person. While this may not be news to some, to others it actually is, and it is certainly not a healthy stance to have the attitude that a company website should be passive.

    Your company website is interacting with clients and prospects on a daily basis. It offers in formation and serves as a resource for customers and your prospects. If you are not treating your website as though it were an extension of your sales team, then you are neglecting to make the most of a potentially very valuable resource.

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    Topics: Online Marketing, marketing, website, Sales


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