JUMP START Blog and Online Community

    Done-for-you weekly blog and social posts

    Posted by Lisa Kirschner

    Oct 4, 2022 11:30:00 AM

    Did you know businesses that blog receive 55% more traffic than businesses that don’t? And that social media has one of the highest ROIs around? 

    We hear a lot of our clients saying that they know they need to create consistent content, but they just don't have time. Let our writers and SEO experts create content for you with our done-for-you weekly blog and social package.

    Read More

    Topics: content, blog, social media, package

    11 things you absolutely MUST do before posting your blog

    Posted by Joanna Ellis-Escobar

    Jun 20, 2018 1:36:00 PM

    I recently posted a blog on how to write killer content. In it, I discuss the top five resources the Flair team regularly uses when we create content. I thought I’d keep the convo going and let you in on our top tips for what we do just before we hit publish. Think of it as your pre-posting checklist.

    1. Don’t write in long chunks of text – a recent study by Microsoft Corp. shows the average attention span of most humans went from 12 seconds in 2000 to just eight seconds in 2015. (For comparison, a goldfish’s attention span is thought to be about nine seconds...but I digress…)
      TOP TIPS: 
      • Short blocks of text, bulleted lists, headings and subheadings (brownie points for bolding) are your best friends when blogging. 

      • Keep in mind - you basically have about seven seconds to capture your readers’ attention – ultra long paragraphs and chunks of text will lose ‘em.

    2. Link – embed high quality links, both to your own content and to others'. Link to older content you wrote (hello, thought leader…), link to studies and research, quote people you admire, be a resource to your readers.
      TOP TIPS: 
      • Be sure to set your links to “open in new page” so readers aren’t leaving your post.

      • Make sure you check your links – you definitely don’t want to include any broken links.

      • Find balance – don’t over-stuff your post with too many links.

    Read More

    Topics: blog, blogging, blog posting, blog training, how to blog, best practices

    How to Develop a Blog Post in Hubspot

    Posted by Aimee Pagano

    Jan 11, 2017 4:00:00 PM

    Hubspot reports that "marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts."

    Those are great odds and definitely worth pursuing.

    If you haven't started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 

    Read More

    Topics: content development, web content, blog, blog posting, blog training

    10 Easy Tactics to Create Killer Blog Post Titles

    Posted by Hummad H

    Dec 4, 2016 4:55:49 PM

    So you’ve written a killer blog post, you’ve done the research, it’s insightful and even funny but…no one is reading it. Why?

    You probably haven’t paid a lot of attention to the title of your blog, but it's arguably the most important component of your blog post. A catchy and attention-grabbing title draws your readers in and tells them what to expect.

    According to Copyblogger, “Eight of ten people will read a title, but just two of ten readers will continue reading the article.”

    So how to reach those other eight? You’ve got to write irresistible titles to grab more potential readers.

    We’ll show you how to do just that with 10 incredibly easy tactics that can help you improve your blogging skills, so you can write juicy and captivating titles that draw an audience. Before we get to the good stuff, you need to learn why it’s crucial to craft a title.

    Read More

    Topics: writing, content analysis, blog, blogging, tips, increase traffic

    Why You Need a Social Media Calendar

    Posted by Lisa Kirschner

    Jan 13, 2015 9:30:00 AM

    We recently came across an awesome article by Hootsuite about the importance of creating an editorial calendar to plan out your social media content. 

    Read More

    Topics: blog, social media, package, editorial calendar

    Need help writing your blog and social posts?

    Posted by Lisa Kirschner

    Dec 26, 2014 11:24:00 AM

    No time to plan, write and manage your blog and social media?

    Find out how we can help you create consistent, engaging content that drives traffic and conversions with our blog and social media management packages.

    Our team of experts can help you:

    • Create a solid blog and social media strategy that will get results
    • Plan out consistent, engaging posts for the next three months in an editorial calendar
    • Create posts that engage your specific users
    • Increase traffic and conversions
    • Manage spam and visitor interactions
    • Save your team time so they can focus on their areas of expertise

    Want to learn more? Contact us or find out how we're helping other marketers get better results with consistent blog and social media posts.

    Read More

    Topics: content, blog, social media

    WordPress Announces Smoother Editing and New Playlists

    Posted by Julie Lyons

    Mar 28, 2014 9:30:00 AM

    WordPress frequently introduces new and improved features and they've recently announced their first major update of 2014. Their latest round of enhancements include:

    Read More

    Topics: wordpress, blog

    The Basics of Business Blogging

    Posted by Julie Lyons

    Mar 21, 2014 2:40:00 PM

    Did you know that nearly 40% of US companies use blogs for marketing purposes, and companies that blog have 55% more website visitors?

    The facts speak for themselves. Data clearly shows that blogging directly correlates to better business results. In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.

    Read More

    Topics: Online Marketing, content, marketing, blog, blogging

    Wordpress Crash Course Videos

    Posted by Super Admin

    Jun 30, 2012 10:56:00 AM

    Read More

    Topics: Content Management, CMS, Interesting and Useful Sites, CMS Tools, SEO, wordpress, blog, blogging, wordpress crash course videos

    Blogs for Business

    Posted by Lisa Kirschner

    Feb 28, 2012 10:26:28 AM

    Wondering what a blog is and why you'd need to use one for your business? Blogs for business can be very profitable, but you need to understand how to create one and optimize it to see good results.

    Read More

    Topics: content development, blogs for business, Online Marketing, flair, CMS Tools, content strategy, blogger, social, interactive, SEO, Miscellaneous, networking, wordpress, social networking, typepad, blog, blogging, lisa kirschner, weblog


    Connect with Us

    About JUMP START

    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

    Recent Posts


    View All