JUMP START Blog and Online Community

    How to Use Facebook Ads to Target More Local Customers

    Posted by Marissa Kasarov

    Aug 18, 2016 6:07:26 PM

    If your business is looking to connect with more of a local customer base, then the specific targeting capabilities of Facebook ads should definitely be a part of your overall marketing strategy.

    Facebook ads are a great way to reach local consumers in your area in a quick, easy and cost-effective manner. Their ability to target ads directly to consumers based on specified location is absolutely invaluable.

    So, how do these ads work, and how can you use them to target local customers? Just follow these simple steps:      

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    Topics: facebook, Lead Generation, Local Business

    Is Lead Scoring Right for Your Business?

    Posted by Marissa Kasarov

    Oct 28, 2015 5:44:23 AM

    We hear a lot about how businesses can benefit from lead scoring.  In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program.  However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree.

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    Topics: leads, Lead Generation

    4 Simple Ways to Build Your Mailing List

    Posted by Lisa Kirschner

    Jan 16, 2015 3:00:00 PM

    Here's a great article by Megan Totka about how to build your mailing list:

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    Topics: Lead Generation, mailing list

    Free Ebook: 25 Website "Must Haves" for Driving Traffic, Leads & Sales

    Posted by Julie Lyons

    Aug 22, 2014 11:30:00 AM

    Having a website for your business in today's world is crucial. Almost every business, no matter how big or small, must have an online presence to reach buyers in this digital age.

    Shockingly, a recent survey* reported that up to 40% of small-to-medium sized businesses still do not have a site. Being solely on social media just doesn't make the cut. A website is an essential piece of your online marketing strategy.

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    Topics: traffic, Online Marketing, conversions, Lead Generation

    The 30 Greatest Lead Generation Tips, Tricks & Ideas

    Posted by Julie Lyons

    Apr 4, 2014 11:00:00 AM


    Only 1 in 10 professional marketers describe their lead generation efforts as "highly efficient and effective." For most business owners, that's simply not good enough.

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    Topics: marketing, marketers, Lead Generation

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