JUMP START Blog and Online Community

    7 Must-Have Digital Marketing Tactics for Restaurants

    Posted by Lisa Kirschner

    Jan 23, 2020 3:20:30 PM

    Years ago, restaurant marketing required a good location, strong signage, a Yellow Pages listing, direct mail and word of mouth.

    These days, customers are heavily influenced by what they learn about a restaurant online.

    Did you know that 90% of restaurant guests research a restaurant online before dining, according to Upserve? Or that digital ordering and delivery has grown 300% faster than dine-in eating since 2014?

    It's true....and you, as a digital marketer, need to capitalize on these trends. In 2020, digital marketing is absolutely critical to your restaurant's success if you want to keep up with the competition.

    Check out our list of seven key tactics that you absolutely must integrate into your restaurant's 2020 digital marketing plan:

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    Topics: restaurants, food marketing, food and beverage marketing

    Top 5 Must-Have WordPress Plugins

    Posted by Alex McMillin

    Jan 20, 2020 2:48:39 PM

    There are many different content management systems out there, but WordPress is by far the most popular for small to midsized businesses.

    One of the things that makes WordPress so popular is its long list of inexpensive but robust plugins, which can be added to WordPress to create or improve functionality.

    There are so many plugins that it can be hard to pick the ones you need, so we've created a helpful list of the top five must-have WordPress plugins.

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    Topics: wordpress

    What is Inbound Marketing?

    Posted by Flair Interactive Services

    Jan 8, 2020 10:07:20 AM

    Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

    The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

    What is Inbound Marketing?  

    Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

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    Topics: Inbound Marketing

    YouTube Updates: What You Need to Know for 2020

    Posted by Flair Interactive Services

    Jan 3, 2020 9:30:00 AM

    YouTube has experienced explosive growth since it first launched in 2005.

    With an estimated two billion monthly users, 73% of American adults now use YouTube. It is one of the most popular online platforms in the U.S., according to Pew Research, with projected revenues of $5.5 billion for 2020.

    YouTube’s upcoming changes have thrust the platform into the center of widespread controversy. 

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    Topics: social media, youtube

    What Neil Patel Has to Say about Google E-A-T

    Posted by Lisa Kirschner

    Jan 2, 2020 9:15:00 AM

    Still not sure what Google's E-A-T guidelines mean and how they affect you?

    Check out Neil Patel's video below to learn more.

    What does this mean for you?

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    Topics: SEO, google

    Top Digital Marketing News of December 2019

    Posted by Lisa Kirschner

    Jan 1, 2020 8:00:00 AM

    Catch up on what you've missed with the latest digital marketing news for December 2019. Here's a recap of some of the most shared, liked and discussed digital marketing content during the last month.

    What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
    Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.

    Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
    Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.

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    Topics: SEO, digital marketing, strategic plan, industry news

    Digital Marketing Strategy Tips for 2020

    Posted by Lisa Kirschner

    Dec 31, 2019 11:54:37 AM

    So you haven't created a 2020 digital marketing strategy yet? Never fear...we've got your back!

    Here are five things you should keep in mind as you're developing your strategic plan for 2020:

    1. Keep it simple. Don't have time to create a full strategic plan that includes all digital marketing tactics you need to implement this year? Start small and create a high-level summary.
    2. Set goals. You absolutely must have clear, measurable and specific goals in mind as you head into the new year. Think about what your primary goals are for 2020...do you need more traffic, better leads or higher conversions (i.e. more customers)? Document those goals, including progress you plan to make by month or quarter.
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    Topics: digital marketing, marketing strategy, planning

    Okay, Google...Is My Content Optimized for Voice Search?

    Posted by Colton Harrington

    Dec 13, 2019 8:00:00 AM

    I’m willing to bet you have some kind of automated best friend to help make your life easier. In fact, 20% of adults in the U.S. have access to a smart speaker.

    According to Google, 72% of people who own voice-activated speakers say their devices are used as part of their daily routines. The percentage is even higher for people who use their mobile phones for search.

    What this tells us is that people want answers to their questions in a way that’s faster and more convenient to them—and the switch to voice search is in full swing.

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    Topics: google, voice search

    What is Digital Marketing?

    Posted by Lisa Kirschner

    Dec 12, 2019 7:45:00 AM

    So you've probably heard a lot about digital marketing during recent years, and you may have even heard some similar terms like online marketing, inbound marketing or integrated marketing. But what does digital marketing actually mean?

    We've looked into this for you and gathered some of the best definitions of digital marketing on the web from some of the biggest names in the industry. Check out our video below to learn more:

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    Topics: digital marketing

    Get a 20% Discount for Digital Marketing Projects

    Posted by Lisa Kirschner

    Dec 11, 2019 2:11:13 PM

    It's that time of year...the snow is falling here in Chicagoland, everyone's rushing to spend time with family and friends at various holiday gatherings, and the clock is ticking toward the end of the year.

    If you're like most of our clients, though, you're also rushing to figure out what you're going to be doing in 2020 to get better results from your digital marketing. Well, we have one way to make that a little bit less stressful...

    Read More

    Topics: discount, promo, 2020

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