JUMP START Blog and Online Community

    [INFOGRAPHIC] 5 quick ways to improve your SEO and rankings

    Posted by Lisa Kirschner

    Aug 1, 2022 1:00:00 PM

    Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

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    Topics: ranking, SEO, google, free seo audit

    INFOGRAPHIC: 5 hosting terms every marketer should know

    Posted by Lisa Kirschner

    Jun 14, 2022 10:30:00 AM

    If you're like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

    Lucky for you, we've created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency again.

    Check out the infographic below!

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    Topics: hosting, infographics, domain registration

    7 Examples of Great Listicle Headlines

    Posted by Mona Mangat

    Jun 1, 2022 8:30:00 AM

    One of the most important parts of a content marketing strategy is offering fun-to-read, informative and interesting content that make your readers excited to click and find out more. However, the title of your content can have a huge impact on how successful it is at generating interest and motivating your readers to take action.

    listicle or list article is one of the most effective formats for an article or blog post. A listicle is enticing, because it promises upfront to condense any subject matter into a manageable number of bullet points or steps that a reader can use and implement.

    The listicle is a favorite for good reason: it works. The main reason for this is that it has the power to grab the reader's attention simply from the power of its headline.

    This kind of content often lends itself well to evergreen topics and tips that are very popular. Readers love easy headlines that are also quickly consumable. Lists that offer a number of reasons, secrets, types or ways to do something will capture an audience's attention, because they make a very clear promise about what’s in store for the reader. They also entice the reader to click, but you'll have to deliver quality content if you want to keep the reader engaged. Listicles can do that effectively, time and time again —plus, they're usually very easy to build in your favorite blogging or marketing automation software.

    These types of posts are perfect for building your authority in a certain field or demonstrating mastery in a specific area of expertise. When it comes to business blogging, it's key to show what you know and put it in a format that's easy to consume. Ask us how we can create weekly, SEO-friendly blog content (including listicles!) for you or look at the examples below to learn more.

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    Topics: writing, blogging, Content Marketing, increase traffic

    HubSpot vs ActiveCampaign

    Posted by Flair Interactive Services

    Jan 28, 2021 11:03:20 PM

    You've probably heard of both HubSpot and ActiveCampaign during recent years, but you may be wondering which one is the best fit for you. 

    This is a big decision that should be evaluated based upon your unique needs, budget and the skill set of your internal resources.

    However, we'll outline the biggest differentiators below so you can make an informed decision.

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    Topics: Hubspot, active campaign

    6 Ways to Ensure You’re Productive When Working from Home

    Posted by Joanna Ellis-Escobar

    Jul 16, 2020 3:30:00 PM

    I've been managing my time remotely, first as a freelancer and now as a employee, for more than 14 years. There are a few things I've learned along the way.

    So nay-sayers who think productivity suffers when you're not in a typical office environment? Step aside...

    Because there are several tips the pros can teach you to ensure you're just as (dare I say even more?) results-driven and productivity-focused, even in a home office.

    But first - here are a few stats for you...

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    Topics: Work Life Balance, Motivation, covid-19, working remotely

    3 Ways Social Media Can Help During the Pandemic

    Posted by Joanna Ellis-Escobar

    Jun 23, 2020 9:30:00 AM

    We are experiencing an unprecedented time right now. Everything we've known to be true has been turned upside down. 

    We're trying to navigate a space and span of time in business (and life in general) that none of us have ever witnessed before. And, it's something we'll likely never face again in our lifetimes.

    It's a time that was unfathomable just a few months ago. A time of social distancing, stay-at-home orders, work-from-home mandates, marketing budget freezes, eLearning for our children, Zoom fatigue, market uncertainty and so much more that's shocking our lives and world right now.

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    Topics: social media, digital marketing, social media marketing, covid-19

    LIVESTREAM: 5 Ways to Get More Traffic and Leads

    Posted by Lisa Kirschner

    Jun 22, 2020 4:02:13 PM

    Did you miss my livestream today?

    Check it out on Facebook now to learn five specific ways we helped Freestyle Solutions attract more traffic and get more leads:

    • Generating multiple types and formats of content more easily and effectively
    • Promoting the content that you already have
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    Topics: leads, traffic, Lead Generation, increase traffic

    5 Things E-commerce Needs to Do Right Now to Survive

    Posted by Joanna Ellis-Escobar

    Jun 14, 2020 10:25:26 AM

    While we're certain to see a new type of normalcy post-pandemic, the question we're wrestling with here at Flair right now is what type of lasting impact COVID-19 will leave on the world of e-commerce.

    In April 2020, e-commerce retailers reported a whopping 68% increase in year-over-year sales, and the categories that surged are a close reflection of the general consumer mindset:

    So our questions are this: will these consumer trends continue or will new buying patterns emerge? What should e-commerce companies be doing, right now, to make sure they can make it through these turbulent times and survive one we're on the other side? 

    Of this, we're certain: both in the current market conditions, and going forward into an uncertain future, the brands that survive will be the ones that are willing to change tactics, update strategies and even alter the fundamentals of their business. In short, they're the ones who will be agile and able to adapt.

    Let's look at five ways that e-commerce can adapt to changing conditions to not just survive, but thrive.

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    Topics: Content Marketing, digital marketing, covid-19

    11 Reasons You Can’t Miss Our Digital Marketing Virtual Summit

    Posted by Joanna Ellis-Escobar

    Jun 11, 2020 3:30:00 PM

    By now we hope you know about our upcoming summit...it's designed for businesses, JUST LIKE YOURS, looking for help surviving and thriving in spite of COVID-19.

    The Digital Marketing Growth Strategies summit is just around the corner, on Wednesday, June 17th. This one-day summit will be jam-packed with practical tips, suggestions and best practices about marketing, sales, working from home and more.

    And just in case you haven’t heard about it yet, check out the speaker lineup that we have for you at the summit....

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    Topics: digital marketing, covid-19, summit, virtual summit

    The 80/20 Rule of Sales and Marketing

    Posted by Lisa Kirschner

    Jun 10, 2020 12:00:00 PM

    Have you ever heard of the cocktail rule? 

    It basically means that when you go to a cocktail party (remember when we used to do those?), you should spend 80-90% of the time listening to other people or asking questions about them and the remaining 10-20% talking about yourself.

    Well, the same thing applies in sales and marketing...

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    Topics: marketing, strategy, Sales

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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