JUMP START Blog and Online Community

    3 Ways Social Media Can Help During the Pandemic

    Posted by Joanna Ellis-Escobar

    Jun 23, 2020 9:30:00 AM

    We are experiencing an unprecedented time right now. Everything we've known to be true has been turned upside down. 

    We're trying to navigate a space and span of time in business (and life in general) that none of us have ever experienced before. And, it's one we'll likely never experience again in our lifetimes.

    It's a time that was unfathomable just a few months ago. A time of social distancing, stay-at-home orders, work-from-home mandates, marketing budget freezes, eLearning for our children, Zoom fatigue, and so much more that's shocking our lives and world right now.

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    Topics: social media, digital marketing, social media marketing, covid-19

    LIVESTREAM: 5 Ways to Get More Traffic and Leads

    Posted by Lisa Kirschner

    Jun 22, 2020 4:02:13 PM

    Did you miss my livestream today?

    Check it out on Facebook now to learn five specific ways we helped Freestyle Solutions attract more traffic and get more leads:

    • Generating multiple types and formats of content more easily and effectively
    • Promoting the content that you already have
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    Topics: leads, traffic, Lead Generation, increase traffic

    5 Things E-commerce Needs to Do Right Now to Survive

    Posted by Joanna Ellis-Escobar

    Jun 14, 2020 10:25:26 AM

    While we're certain to see a new type of normalcy post-pandemic, the question we're wrestling with here at Flair right now is what type of lasting impact COVID-19 will leave on the world of e-commerce.

    In April 2020, e-commerce retailers reported a whopping 68% increase in year-over-year sales, and the categories that surged are a close reflection of the general consumer mindset:

    So our questions are this: will these consumer trends continue or will new buying patterns emerge? What should e-commerce companies be doing, right now, to make sure they can make it through these turbulent times and survive one we're on the other side? 

    Of this, we're certain: both in the current market conditions, and going forward into an uncertain future, the brands that survive will be the ones that are willing to change tactics, update strategies and even alter the fundamentals of their business. In short, they're the ones who will be agile and able to adapt.

    Let's look at five ways that e-commerce can adapt to changing conditions to not just survive, but thrive.

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    Topics: Content Marketing, digital marketing, covid-19

    11 Reasons You Can’t Miss Our Digital Marketing Virtual Summit

    Posted by Joanna Ellis-Escobar

    Jun 11, 2020 3:30:00 PM

    By now we hope you know about our upcoming summit...it's designed for businesses, JUST LIKE YOURS, looking for help surviving and thriving in spite of COVID-19.

    The Digital Marketing Growth Strategies summit is just around the corner, on Wednesday, June 17th. This one-day summit will be jam-packed with practical tips, suggestions and best practices about marketing, sales, working from home and more.

    And just in case you haven’t heard about it yet, check out the speaker lineup that we have for you at the summit....

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    Topics: digital marketing, covid-19, summit, virtual summit

    The 80/20 Rule of Sales and Marketing

    Posted by Lisa Kirschner

    Jun 10, 2020 12:00:00 PM

    Have you ever heard of the cocktail rule? 

    It basically means that when you go to a cocktail party (remember when we used to do those?), you should spend 80-90% of the time listening to other people or asking questions about them and the remaining 10-20% talking about yourself.

    Well, the same thing applies in sales and marketing...

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    Topics: marketing, strategy, Sales

    Announcing the Surviving COVID-19 Digital Marketing Summit

    Posted by Joanna Ellis-Escobar

    Jun 8, 2020 4:28:03 PM

    Surviving COVID-19 Summit

    COVID-19 has changed the business and marketing landscape in unprecedented ways during recent months. Things are changing fast, and they'll continue to do so for the foreseeable future and beyond.

    If there’s one thing we know in our business, it’s that agility survives.

    When COVID-19 hit, we at Flair knew we needed to pivot our own digital marketing strategies and the ones we manage for our existing clients as quickly as possible.

    But we also want to help our clients and other businesses who are facing budget cuts, market uncertainty and limited resources during this challenging time. So we started looking at how we can help. 

    Enter the first ever Flair Interactive digital marketing summit: 

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    Topics: digital marketing, covid-19, summit

    SXSW Online: Rachael Ray on Cooking in Quarantine

    Posted by Lisa Kirschner

    Jun 1, 2020 12:36:12 PM

    Although the SXSW 2020 event in Austin was cancelled this year, you can still listen in to a ton of great speakers from the comfort of your own home.

    SXSW is offering a recurring weekly series of online Q&A sessions that you can attend to get your SXSW fix, even if everyone can't travel to Austin this year.

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    Topics: sxsw 2020

    Call for Speakers for Online Digital Marketing Summit

    Posted by Lisa Kirschner

    Apr 29, 2020 3:55:12 PM

    Do you have practical, actionable tips about how digital marketers at midsized companies can help adjust and pivot their marketing plans and tactics due to COVID-19?

    If so, you're invited to apply as a speaker for our upcoming online summit that's taking place on June 3-4, 2020.

    We're seeking experts about the following topics who can share brief presentations or participate in Q&A sessions about the following in response to COVID-19:

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    Topics: covid-19, summit

    Surviving COVID-19: BREAKING NEWS - Facebook is Giving Away $100M!

    Posted by Joanna Ellis-Escobar

    Apr 20, 2020 5:20:09 PM

    Millions of businesses are struggling as a result of COVID-19. We look around and we see a lot of things right now...fear, stress, pain, uncertainty. 

    But we’re also seeing something else: Help. And hope. 

    Most recently, we see Facebook stepping in to assist small businesses as they try to survive this unprecedented time. How can they do that? By giving away $100 million dollars in cash grants!  

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    Topics: facebook, marketing support, covid-19

    Surviving COVID-19: Why You Need To Be Focused on Lead Gen (And 7 Ways to Do It!)

    Posted by Joanna Ellis-Escobar

    Apr 14, 2020 4:00:00 PM

    This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

     

    Many of our clients find it difficult to generate and nurture leads even during stable, relatively predictable economic times. Couple this struggle with the newly turbulent days of COVID-19, and we know it’s hard to focus on the seemingly abstract concept of why, now more than ever, you need to focus on generating leads.

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    Topics: Lead Generation, covid-19

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    About JUMP START

    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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