JUMP START Blog and Online Community

    Surviving COVID-19: BREAKING NEWS - Facebook is Giving Away $100M!

    Posted by Joanna Ellis-Escobar

    Apr 20, 2020 5:20:09 PM

    Millions of businesses are struggling as a result of COVID-19. We look around and we see a lot of things right now...fear, stress, pain, uncertainty. 

    But we’re also seeing something else: Help. And hope. 

    Most recently, we see Facebook stepping in to assist small businesses as they try to survive this unprecedented time. How can they do that? By giving away $100 million dollars in cash grants!  

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    Topics: facebook, marketing support, covid-19

    Surviving COVID-19: Why You Need To Be Focused on Lead Gen (And 7 Ways to Do It!)

    Posted by Joanna Ellis-Escobar

    Apr 14, 2020 4:00:00 PM

    This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

     

    Many of our clients find it difficult to generate and nurture leads even during stable, relatively predictable economic times. Couple this struggle with the newly turbulent days of COVID-19, and we know it’s hard to focus on the seemingly abstract concept of why, now more than ever, you need to focus on generating leads.

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    Topics: Lead Generation, covid-19

    Surviving COVID-19: 5 Ways to Get Better Results with a Remote Workforce

    Posted by Lisa Kirschner

    Apr 10, 2020 11:02:30 AM

    This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

     

    We're hearing from a lot of clients who are struggling to get things done and trying to ensure their team is working as efficiently as possible in this new coronavirus reality.

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    Topics: rowe, covid-19, working remotely

    Surviving COVID-19: 6 Best Digital Marketing Tactics You Need To Know

    Posted by Joanna Ellis-Escobar

    Apr 3, 2020 8:27:15 AM

    This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

     

    It seems the only thing certain right now is that nothing is certain. In this new, precarious world we're all attempting to navigate, the one thing we can all count on as being true is:

    we’re all just trying to get to the other side as
    unscathed as possible.

    We know it’s your biggest concern and your top priority. It’s ours, too.

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    Topics: SEO, digital marketing, 2020, covid-19

    Flair’s Response Plan for the Global COVID-19 Crisis

    Posted by Lisa Kirschner

    Mar 25, 2020 4:22:05 PM

    Want to stay up-to-date about marketing through the COVID-19 pandemic? Check out our COVID-19 blog series now.

    We know that as marketers and business owners, you are experiencing a lot of fear, anxiety, uncertainty and confusion right now—about your family, your loved ones, your job and your business.

    We want you to know that you and your loved ones are on our minds too, because you’re more than just our clients or partners...we’ve come to think of you as friends too.

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    Topics: covid-19

    Inbound vs outbound marketing: what's the difference?

    Posted by Flair Interactive Services

    Jan 24, 2020 7:45:00 AM

    You've probably heard a lot about inbound marketing during recent years, but you're still a little confused about what that means...and you're probably thinking, "What's the difference between inbound vs outbound marketing? And why should I care?"

    When comparing inbound and outbound marketing, it's important to understand what inbound and outbound marketing are, the different types of tactics used for both and why inbound marketing is more effective.

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    Topics: Inbound Marketing, Outbound Marketing

    7 Must-Have Digital Marketing Tactics for Restaurants

    Posted by Lisa Kirschner

    Jan 23, 2020 3:20:30 PM

    Years ago, restaurant marketing required a good location, strong signage, a Yellow Pages listing, direct mail and word of mouth.

    These days, customers are heavily influenced by what they learn about a restaurant online.

    Did you know that 90% of restaurant guests research a restaurant online before dining, according to Upserve? Or that digital ordering and delivery has grown 300% faster than dine-in eating since 2014?

    It's true....and you, as a digital marketer, need to capitalize on these trends. In 2020, digital marketing is absolutely critical to your restaurant's success if you want to keep up with the competition.

    Check out our list of seven key tactics that you absolutely must integrate into your restaurant's 2020 digital marketing plan:

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    Topics: restaurants, food marketing, food and beverage marketing

    Top 5 Must-Have WordPress Plugins

    Posted by Alex McMillin

    Jan 20, 2020 2:48:39 PM

    There are many different content management systems out there, but WordPress is by far the most popular for small to midsized businesses.

    One of the things that makes WordPress so popular is its long list of inexpensive but robust plugins, which can be added to WordPress to create or improve functionality.

    There are so many plugins that it can be hard to pick the ones you need, so we've created a helpful list of the top five must-have WordPress plugins.

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    Topics: wordpress

    What is Inbound Marketing?

    Posted by Flair Interactive Services

    Jan 8, 2020 10:07:20 AM

    Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

    The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

    What is Inbound Marketing?  

    Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

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    Topics: Inbound Marketing

    YouTube Updates: What You Need to Know for 2020

    Posted by Flair Interactive Services

    Jan 3, 2020 9:30:00 AM

    YouTube has experienced explosive growth since it first launched in 2005.

    With an estimated two billion monthly users, 73% of American adults now use YouTube. It is one of the most popular online platforms in the U.S., according to Pew Research, with projected revenues of $5.5 billion for 2020.

    YouTube’s upcoming changes have thrust the platform into the center of widespread controversy. 

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    Topics: social media, youtube

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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