It's that time of year...the snow is falling here in Chicagoland, everyone's rushing to spend time with family and friends at various holiday gatherings, and the clock is ticking toward the end of the year.
If you're like most of our clients, though, you're also rushing to figure out what you're going to be doing in 2020 to get better results from your digital marketing. Well, we have one way to make that a little bit less stressful...
Many people are afraid of digital marketing. In a way, it’s understandable. There's a lot to do, a lot you have to know, and what you do know tends to change.
Because of this, digital marketing has a stigma surrounding it that it's something to fear. However, digital marketing is essential if you want to succeed in business. It's now a standard practice for any business that wants to be in front of a targeted audience.
Google is always tweaking its algorithm, so SEO strategies are always shifting.
There are some basic on-page optimization strategies that have stayed more or less the same for years now. However, there are also entirely new strategies that have greatly changed the approach to on-page SEO for 2020 and beyond.
Read on to learn more about which SEO tips will still be effective in 2020 and which tips you'll have to incorporate for the first time.
free seo audit,
Are you starting to panic when you think about all of the things on your To Do list for the rest of the year? You're not alone!
This time of year, we always start getting a ton of calls from stressed-out clients who are worried that they're not going to get everything done AND have time to prep for the holidays and relax with their families before the end of the year.
Did you know that page speed is a major ranking factor in Google's algorithm?
It's true...if your web site's pages are loading too slowly, it could wreak havoc on your site from an SEO and ranking perspective. (Translation: you'll get less traffic and fewer visitors who will convert into leads and customers.) And that makes sense when you think about it...your site's visitors won't stick around if your site loads too slowly...would you? Of course not.
Are you confused about how to use HubSpot's prebuilt email sequences for your sales and marketing drip campaigns and workflows? Or are you not even sure what drip campaigns are (if so, you're not alone!).
Drip campaigns, or the process of continuing to nurture prospects and leads in a systematic way via emails, are a key part of moving cold leads and prospects more quickly through your sales and marketing funnel with less manual effort, time and resources.
In the market for a new CMS, marketing automation platform, email marketing tool or other marketing software?
Our handy new Marketing Software list, which we'll be continually updating, will help you narrow down the list of tools that you should evaluate more closely. Whether you're looking for a new tool for the first time or replacing one of your existing platforms, you can't go wrong with this list of software if you implement them correctly.
Keeping up in the world of SEO can be difficult, but luckily you can just check the Flair roundup to stay in the know! Check out which top five articles we think are worth the read from the week of August 26th.
How to Avoid SEO Misinformation (Search Engine Journal)
With how often SEO news and info comes out, it's hard to know what's true, what's not and what's most important. Search Engine Journal breaks it all down for you with this great article on how to know what's important and what's rubbish.
Not getting as much traffic as you need to meet your marketing goals or grow your business? Here are five ways that you can start to drive more traffic to your website without a ton of effort.
1) Blog more
Don't like blogging? I don't want to hear it! This is, hands down, THE best way to get more traffic quickly and easily — but the key is that you shouldn't write long, "salesy" blog posts that push your products or services. Instead, offer helpful tips, ideas, news or content that helps your prospects solve their problems and provides real value to them.
free seo audit,
Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices.
Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here!
The top 10 digital marketing tools for 2020 (KnowTechie)
What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)...
strategic marketing plan,