JUMP START Blog and Online Community

    YouTube Updates: What You Need to Know for 2020

    Posted by Flair Interactive Services

    Jan 3, 2020 9:30:00 AM

    YouTube has experienced explosive growth since it first launched in 2005.

    With an estimated two billion monthly users, 73% of American adults now use YouTube. It is one of the most popular online platforms in the U.S., according to Pew Research, with projected revenues of $5.5 billion for 2020.

    YouTube’s upcoming changes have thrust the platform into the center of widespread controversy. 

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    Topics: social media, youtube

    What Neil Patel Has to Say about Google E-A-T

    Posted by Lisa Kirschner

    Jan 2, 2020 9:15:00 AM

    Still not sure what Google's E-A-T guidelines mean and how they affect you?

    Check out Neil Patel's video below to learn more.

    What does this mean for you?

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    Topics: SEO, google

    Top Digital Marketing News of December 2019

    Posted by Lisa Kirschner

    Jan 1, 2020 8:00:00 AM

    Catch up on what you've missed with the latest digital marketing news for December 2019. Here's a recap of some of the most shared, liked and discussed digital marketing content during the last month.

    What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
    Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.

    Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
    Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.

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    Topics: SEO, digital marketing, strategic plan, industry news

    Digital Marketing Strategy Tips for 2020

    Posted by Lisa Kirschner

    Dec 31, 2019 11:54:37 AM

    So you haven't created a 2020 digital marketing strategy yet? Never fear...we've got your back!

    Here are five things you should keep in mind as you're developing your strategic plan for 2020:

    1. Keep it simple. Don't have time to create a full strategic plan that includes all digital marketing tactics you need to implement this year? Start small and create a high-level summary.
    2. Set goals. You absolutely must have clear, measurable and specific goals in mind as you head into the new year. Think about what your primary goals are for 2020...do you need more traffic, better leads or higher conversions (i.e. more customers)? Document those goals, including progress you plan to make by month or quarter.
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    Topics: digital marketing, marketing strategy, planning

    Okay, Google...Is My Content Optimized for Voice Search?

    Posted by Colton Harrington

    Dec 13, 2019 8:00:00 AM

    I’m willing to bet you have some kind of automated best friend to help make your life easier. In fact, 20% of adults in the U.S. have access to a smart speaker.

    According to Google, 72% of people who own voice-activated speakers say their devices are used as part of their daily routines. The percentage is even higher for people who use their mobile phones for search.

    What this tells us is that people want answers to their questions in a way that’s faster and more convenient to them—and the switch to voice search is in full swing.

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    Topics: google, voice search

    What is Digital Marketing?

    Posted by Lisa Kirschner

    Dec 12, 2019 7:45:00 AM

    So you've probably heard a lot about digital marketing during recent years, and you may have even heard some similar terms like online marketing, inbound marketing or integrated marketing. But what does digital marketing actually mean?

    We've looked into this for you and gathered some of the best definitions of digital marketing on the web from some of the biggest names in the industry. Check out our video below to learn more:

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    Topics: digital marketing

    Get a 20% Discount for Digital Marketing Projects

    Posted by Lisa Kirschner

    Dec 11, 2019 2:11:13 PM

    It's that time of year...the snow is falling here in Chicagoland, everyone's rushing to spend time with family and friends at various holiday gatherings, and the clock is ticking toward the end of the year.

    If you're like most of our clients, though, you're also rushing to figure out what you're going to be doing in 2020 to get better results from your digital marketing. Well, we have one way to make that a little bit less stressful...

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    Topics: discount, promo, 2020

    5 HubSpot Tools to Streamline Your Inbound Marketing Efforts

    Posted by Colton Harrington

    Dec 11, 2019 12:57:38 PM

    Many people are afraid of digital marketing. In a way, it’s understandable. There's a lot to do, a lot you have to know, and what you do know tends to change.

    Because of this, digital marketing has a stigma surrounding it that it's something to fear. However, digital marketing is essential if you want to succeed in business. It's now a standard practice for any business that wants to be in front of a targeted audience.

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    The 7 Most Effective SEO Tips For 2020

    Posted by Alex McMillin

    Dec 5, 2019 7:45:51 AM

    Google is always tweaking its algorithm, so SEO strategies are always shifting.

    There are some basic on-page optimization strategies that have stayed more or less the same for years now. However, there are also entirely new strategies that have greatly changed the approach to on-page SEO for 2020 and beyond.

    Read on to learn more about which SEO tips will still be effective in 2020 and which tips you'll have to incorporate for the first time.

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    Topics: SEO, free seo audit, seo tips

    [VIDEO] Get Digital Marketing Support in the 2019 Holiday Season

    Posted by Lisa Kirschner

    Nov 22, 2019 10:12:17 AM

    Are you starting to panic when you think about all of the things on your To Do list for the rest of the year? You're not alone!

    This time of year, we always start getting a ton of calls from stressed-out clients who are worried that they're not going to get everything done AND have time to prep for the holidays and relax with their families before the end of the year.

    Read More

    Topics: digital marketing, marketing support

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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