JUMP START Blog and Online Community

    Lisa Kirschner

    Recent Posts

    LIVESTREAM: 5 Ways to Get More Traffic and Leads

    Posted by Lisa Kirschner

    Jun 22, 2020 4:02:13 PM

    Did you miss my livestream today?

    Check it out on Facebook now to learn five specific ways we helped Freestyle Solutions attract more traffic and get more leads:

    • Generating multiple types and formats of content more easily and effectively
    • Promoting the content that you already have
    Read More

    Topics: leads, traffic, Lead Generation, increase traffic

    The 80/20 Rule of Sales and Marketing

    Posted by Lisa Kirschner

    Jun 10, 2020 12:00:00 PM

    Have you ever heard of the cocktail rule? 

    It basically means that when you go to a cocktail party (remember when we used to do those?), you should spend 80-90% of the time listening to other people or asking questions about them and the remaining 10-20% talking about yourself.

    Well, the same thing applies in sales and marketing...

    Read More

    Topics: marketing, strategy, Sales

    SXSW Online: Rachael Ray on Cooking in Quarantine

    Posted by Lisa Kirschner

    Jun 1, 2020 12:36:12 PM

    Although the SXSW 2020 event in Austin was cancelled this year, you can still listen in to a ton of great speakers from the comfort of your own home.

    SXSW is offering a recurring weekly series of online Q&A sessions that you can attend to get your SXSW fix, even if everyone can't travel to Austin this year.

    Read More

    Topics: sxsw 2020

    Call for Speakers for Online Digital Marketing Summit

    Posted by Lisa Kirschner

    Apr 29, 2020 3:55:12 PM

    Do you have practical, actionable tips about how digital marketers at midsized companies can help adjust and pivot their marketing plans and tactics due to COVID-19?

    If so, you're invited to apply as a speaker for our upcoming online summit that's taking place on June 3-4, 2020.

    We're seeking experts about the following topics who can share brief presentations or participate in Q&A sessions about the following in response to COVID-19:

    Read More

    Topics: covid-19, summit

    Surviving COVID-19: 5 Ways to Get Better Results with a Remote Workforce

    Posted by Lisa Kirschner

    Apr 10, 2020 11:02:30 AM

    This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

     

    We're hearing from a lot of clients who are struggling to get things done and trying to ensure their team is working as efficiently as possible in this new coronavirus reality.

    Read More

    Topics: rowe, covid-19, working remotely

    Flair’s Response Plan for the Global COVID-19 Crisis

    Posted by Lisa Kirschner

    Mar 25, 2020 4:22:05 PM

    Want to stay up-to-date about marketing through the COVID-19 pandemic? Check out our COVID-19 blog series now.

    We know that as marketers and business owners, you are experiencing a lot of fear, anxiety, uncertainty and confusion right now—about your family, your loved ones, your job and your business.

    We want you to know that you and your loved ones are on our minds too, because you’re more than just our clients or partners...we’ve come to think of you as friends too.

    Read More

    Topics: covid-19

    7 Must-Have Digital Marketing Tactics for Restaurants

    Posted by Lisa Kirschner

    Jan 23, 2020 3:20:30 PM

    Years ago, restaurant marketing required a good location, strong signage, a Yellow Pages listing, direct mail and word of mouth.

    These days, customers are heavily influenced by what they learn about a restaurant online.

    Did you know that 90% of restaurant guests research a restaurant online before dining, according to Upserve? Or that digital ordering and delivery has grown 300% faster than dine-in eating since 2014?

    It's true....and you, as a digital marketer, need to capitalize on these trends. In 2020, digital marketing is absolutely critical to your restaurant's success if you want to keep up with the competition.

    Check out our list of seven key tactics that you absolutely must integrate into your restaurant's 2020 digital marketing plan:

    Read More

    Topics: restaurants, food marketing, food and beverage marketing

    What Neil Patel Has to Say about Google E-A-T

    Posted by Lisa Kirschner

    Jan 2, 2020 9:15:00 AM

    Still not sure what Google's E-A-T guidelines mean and how they affect you?

    Check out Neil Patel's video below to learn more.

    What does this mean for you?

    Read More

    Topics: SEO, google

    Top Digital Marketing News of December 2019

    Posted by Lisa Kirschner

    Jan 1, 2020 8:00:00 AM

    Catch up on what you've missed with the latest digital marketing news for December 2019. Here's a recap of some of the most shared, liked and discussed digital marketing content during the last month.

    What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
    Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.

    Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
    Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.

    Read More

    Topics: SEO, digital marketing, strategic plan, industry news

    Digital Marketing Strategy Tips for 2020

    Posted by Lisa Kirschner

    Dec 31, 2019 11:54:37 AM

    So you haven't created a 2020 digital marketing strategy yet? Never fear...we've got your back!

    Here are five things you should keep in mind as you're developing your strategic plan for 2020:

    1. Keep it simple. Don't have time to create a full strategic plan that includes all digital marketing tactics you need to implement this year? Start small and create a high-level summary.
    2. Set goals. You absolutely must have clear, measurable and specific goals in mind as you head into the new year. Think about what your primary goals are for 2020...do you need more traffic, better leads or higher conversions (i.e. more customers)? Document those goals, including progress you plan to make by month or quarter.
    Read More

    Topics: digital marketing, marketing strategy, planning

    Subscribe

    Connect with Us

    About JUMP START

    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

    Recent Posts

    Categories

    View All