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    Lisa Kirschner

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    How to Use HubSpot's Prebuilt Email Sequences

    Posted by Lisa Kirschner

    Oct 21, 2019 9:34:32 AM

    Are you confused about how to use HubSpot's prebuilt email sequences for your sales and marketing drip campaigns and workflows? Or are you not even sure what drip campaigns are (if so, you're not alone!).

    Drip campaigns, or the process of continuing to nurture prospects and leads in a systematic way via emails, are a key part of moving cold leads and prospects more quickly through your sales and marketing funnel with less manual effort, time and resources.

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    Topics: email marketing, Hubspot, email automation, drip campaigns, sequences

    27 Terrific Marketing Software Tools That Actually Get Results

    Posted by Lisa Kirschner

    Oct 19, 2019 9:02:25 AM

    In the market for a new CMS, marketing automation platform, email marketing tool or other marketing software?

    Our handy new Marketing Software list, which we'll be continually updating, will help you narrow down the list of tools that you should evaluate more closely. Whether you're looking for a new tool for the first time or replacing one of your existing platforms, you can't go wrong with this list of software if you implement them correctly.

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    Topics: marketing, software

    5 Easy Ways to Increase Website Traffic

    Posted by Lisa Kirschner

    Aug 30, 2019 5:39:50 PM

    Not getting as much traffic as you need to meet your marketing goals or grow your business? Here are five ways that you can start to drive more traffic to your website without a ton of effort.

    1) Blog more
    Don't like blogging? I don't want to hear it! This is, hands down, THE best way to get more traffic quickly and easily — but the key is that you shouldn't write long, "salesy" blog posts that push your products or services. Instead, offer helpful tips, ideas, news or content that helps your prospects solve their problems and provides real value to them.

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    Topics: traffic, SEO, social media, blogging, Content Marketing, free seo audit, increase traffic, keywords

    How to respond to 3,200 Google algorithm updates per year

    Posted by Lisa Kirschner

    Aug 8, 2019 10:59:32 AM

    A few of our clients have asked us about SearchEngineJournal's recent "Google made 3,200 changes to search in the past year" article that was published in July.

    We've received a ton of questions about this, including:

    • What does that mean for me and my site?
    • Is search engine optimization really still important?
    • Will this negatively impact my traffic and SERPs?
    • How do we best respond to so many changes?
    • I'm not a webmaster...what should I even DO?
    • How do we even keep up with that many changes?
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    Topics: SEO, google, search engine optimization

    How do you tweet others?

    Posted by Lisa Kirschner

    Aug 3, 2019 12:02:00 PM

    This quote by Germany Kent pretty much sums it up...

    Don't spam or force information upon others via Twitter or other social media platforms, just as you wouldn't want to be spammed there either!

    This seems so logical in everyday life...most people say and do things online that they would never dream of doing in a face-to-face conversation.

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    Topics: twitter, social media

    Top SEO news for week ending 5/4/19

    Posted by Lisa Kirschner

    May 6, 2019 5:42:45 PM

    Can't keep up with all of the latest SEO news and developments? Check out what's new in search engine optimization from the last week in our handy roundup below.

    DuckDuckGo proposes the “Do-Not-Track Act of 2019" (Search Engine Land)
    If this law passes, you'd be required to honor users' tracking preferences, which means you'd have less data to utilize when planning and optimizing marketing and advertising campaigns.

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    Topics: SEO, google, search engine optimization, free seo audit, seo news

    Are you making enough mistakes in your marketing?

    Posted by Lisa Kirschner

    Dec 27, 2018 11:00:00 AM

    You probably know that you're supposed to try new things and experiment as a marketer, but do you know WHY?

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    Top 5 inbound marketing articles of 2018

    Posted by Lisa Kirschner

    Dec 26, 2018 4:11:59 PM

    Want to know what’s new in inbound marketing or what the hot topics were in 2018? Check out our list of some of the latest and greatest inbound marketing content during the past year in terms of traffic and social sharing.
     
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    Topics: top 5, Inbound Marketing

    INFOGRAPHIC: 5 hosting terms every marketer should know

    Posted by Lisa Kirschner

    Jan 2, 2018 7:05:39 PM

    If you're like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

    Lucky for you, we've created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency again.

    Check out the infographic below!

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    Topics: hosting, infographics, domain registration

    Rand Fishkin offers 3 creative ways to give your content efforts a boost

    Posted by Lisa Kirschner

    Dec 27, 2017 10:03:20 PM

     

    Source: Moz

    Looking for some new ways to create more content? Check out the latest Whiteboard Friday from Rand Fishkin. "3 Creative Ways to Give Your Content Efforts a Boost."

    In this brief video, Rand talks about how you can use the following techniques to more easily create engaging, SEO-friendly that your users will love:

    • Seek out niche groups
    • Leverage complimentary products and services
    • Partner with influencers to create high-visibility content
    Read More

    Topics: content development

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