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    Inbound vs outbound marketing: what's the difference?

    Posted by Flair Interactive Services

    Jan 24, 2020 7:45:00 AM

    You've probably heard a lot about inbound marketing during recent years, but you're still a little confused about what that means...and you're probably thinking, "What's the difference between inbound vs outbound marketing? And why should I care?"

    When comparing inbound and outbound marketing, it's important to understand what inbound and outbound marketing are, the different types of tactics used for both and why inbound marketing is more effective.

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    Topics: Inbound Marketing, Outbound Marketing

    What is Inbound Marketing?

    Posted by Flair Interactive Services

    Jan 8, 2020 10:07:20 AM

    Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

    The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

    What is Inbound Marketing?  

    Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

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    Topics: Inbound Marketing

    YouTube Updates: What You Need to Know for 2020

    Posted by Flair Interactive Services

    Jan 3, 2020 9:30:00 AM

    YouTube has experienced explosive growth since it first launched in 2005.

    With an estimated two billion monthly users, 73% of American adults now use YouTube. It is one of the most popular online platforms in the U.S., according to Pew Research, with projected revenues of $5.5 billion for 2020.

    YouTube’s upcoming changes have thrust the platform into the center of widespread controversy. 

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    Topics: social media, youtube

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