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    Joanna Ellis-Escobar

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    5 Best SEO Articles of the Week

    Posted by Joanna Ellis-Escobar

    Aug 31, 2019 10:11:00 AM

     

    Keeping up in the world of SEO can be difficult, but luckily you can just check the Flair roundup to stay in the know! Check out which top five articles we think are worth the read from the week of August 26th.  

    How to Avoid SEO Misinformation (Search Engine Journal)

    With how often SEO news and info comes out, it's hard to know what's true, what's not and what's most important. Search Engine Journal breaks it all down for you with this great article on how to know what's important and what's rubbish.

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    Topics: SEO, seo news, weekly roundup, seo tips, youtube SEO

    5 Best Digital Marketing Articles of the Week

    Posted by Joanna Ellis-Escobar

    Aug 26, 2019 12:41:00 PM

    Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices.

    Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here! 

    The top 10 digital marketing tools for 2020 (KnowTechie)
    What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)...

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    Topics: top 5, digital marketing, marketing strategy, strategic marketing plan, roundup, weekly roundup

    Top Content Marketing news for week ending 8/9/19

    Posted by Joanna Ellis-Escobar

    Aug 12, 2019 8:15:00 AM

    It was a big week in the world of content marketing, but don't worry if you weren't able to keep up.

    We've rounded up the top five industry articles for you, so you can be confident that you're in the know when it comes to the latest trends in the powerful world of marketing. Content marketing, that is...

    5 content marketing ideas for September 2019 (Practical eCommerce)

    Sharing everything from the no-brainer (stop procrastinating) to the head scratcher (Batman Day), Practical eCommerce give concrete ideas that any brand can (and should) implement to keep their finger on the pulse of the content marketing world. 

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    Topics: top 5, content marketing news, weekly roundup, content marketing strategy

    Top WordPress news for week ending 8/2/19

    Posted by Joanna Ellis-Escobar

    Aug 4, 2019 8:36:07 AM

    Keeping up with all the info and news in the world of WordPress can be time consuming and, frankly, a bit overwhelming. That’s why we diligently keep our fingers on the pulse, monitoring and reviewing all the latest updates and sharing with you the ones we find most interesting or useful. On that note, read on for the top five WordPress articles of the week.

    WordPress proposes plan for 61% of WP sites using outdated PHP (Search Engine Journal) 

    What version PHP is your WordPress site running on? A recent study shows that less than 39 percent of all WordPress sites are using the most current 

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    Topics: top 5, wordpress, wordpress news

    Top SEO news for week ending 7/26/19

    Posted by Joanna Ellis-Escobar

    Jul 28, 2019 6:00:00 AM

    The world of SEO moves pretty fast, and in the words of Ferris Bueller, if you don't stop and look around once in a while, you could miss it. That's why we put together a weekly roundup for you.

    Up this week? The top SEO news we think is the most share-worthy. Read on for everything (important) that happened this week in the mysterious, wonderful world of SEO.

     

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    Topics: SEO, thought leadership, seo marketing, seo news, search engine optimization news, weekly roundup, seo tips

    Top digital marketing news for week ending 7/5/19

    Posted by Joanna Ellis-Escobar

    Jul 8, 2019 3:26:19 PM

    These days, if you aren’t marketing your brand, you’re going nowhere, fast.

    There’s a saying: if you fail to plan, you plan to fail, and we think nowhere is this more applicable than in marketing.

    So what’s the latest in the world of digital marketing? Don’t worry if you haven’t had time to keep up on your marketing news this week (we get it, holiday week and all…).

    We’ve got you covered with our weekly roundup of the top news in digital marketing. 

    Can your brand benefit from influencer marketing? (Forbes)

    Wondering if all the influencer-hype is worth your time? All signs point to yes, according to this Forbes recap. Check out what SocialPublic CEO and co-founder Ismael El-Qudsi thinks about this latest trend in marketing your brand. (Hint: he’s into it).

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    Topics: top 5, strategic marketing plan, thought leadership, content marketing news, seo marketing, inbound marketing news, weekly roundup, inbound marketing tips

    How to optimize your YouTube videos

    Posted by Joanna Ellis-Escobar

    Nov 16, 2018 5:04:18 PM

    Would you be surprised if I told you that YouTube is the second largest search engine on the internet. 

    WHO KNEW?

    If that's true, then are you getting the most out of the videos you post?

    Are you optimizing for SEO

    Are you making it as easy as possible for users to find other great content you've posted? 

    Do you even know how to do all this???

    Learn how to optimize your videos for SEO with our quick and easy guide that shows you what to do AFTER you post to make sure users can find your video. 
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    Topics: youtube, video optimization, how to blog, YouTube optimization, youtube SEO

    Top social media news for week ending 8/31/18

    Posted by Joanna Ellis-Escobar

    Aug 31, 2018 4:38:00 PM

    Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18. 

    1. Time saving social media strategies (Forbes)
      The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)

    2. It's time to make social media more responsible (Singularity Hub)
      A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely. 
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    Topics: top 5, social media, social advertising, roundup, social media marketing, social media news, weekly roundup

    Top 5 Marketing Events in SEPTEMBER

    Posted by Joanna Ellis-Escobar

    Aug 27, 2018 1:08:00 PM

     

    Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

    What? HubSpot's Inbound
    When? September 4-7, 2018
    Where? Boston, MA
    The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

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    Topics: Content Marketing, Content Marketing World, Hubspot, inbound, thought leadership, conferences, content marketing strategy, content marketing conferences

    Top SEO news for week ending 8/24/18

    Posted by Joanna Ellis-Escobar

    Aug 24, 2018 5:27:00 PM

    SEO is a game you don't want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We've got'chur back with our weekly roundup - check out our picks for the top five SEO news stories that came out in the last week. 

    1. A checklist: Important SEO points to cover in a content campain (Search Engine Land)
      You know we love a good checklist...this week Search Engine Land's handy list is a must-read. Anything you're missing in your content campaigns? (Shameless plug: Flair can help...).
    2. How to conduct pre-research for SEO keywords (Forbes)
      If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts. 
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    Topics: top 5, SEO, search engine optimization, seo marketing, seo news, search engine optimization news, industry news, seo tips, best seo practices

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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