JUMP START Blog and Online Community

    Google's Take on Marketers as Publishers

    Posted by Lisa Kirschner

    May 10, 2011 5:23:00 AM

    Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:

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    Topics: Content Management, content development, Online Marketing, flair, content, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, google, jim lecinski, marketers, publishing, Industry Leaders

    8 iPad Apps for Brilliant Writing | Copyblogger

    Posted by Lisa Kirschner

    Dec 10, 2010 8:08:35 AM

    Check out this post from Copyblogger about some great writing tools for your iPad:

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    Topics: content development, copyblogger ipad writing apps kirschner lisa, Interesting and Useful Sites, Product Reviews, Miscellaneous

    Content management systems, blogs, social networking and more for SMBs

    Posted by Lisa Kirschner

    Oct 12, 2010 2:06:00 AM

    Need a web site, blog, landing page or social marketing presence?

    Flair's team can help you create high-quality online marketing properties that support your overall brand and business goals—without breaking your budget. You'll be surprised at how easy and inexpensive it can be to get up and running in no time. Find out about our packages for small to mid-sized businesses now.

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    Topics: Content Management, content development, flair interactive, kirschner, CMS, CMS Tools, content strategy, Miscellaneous, social networking, blog, landing page

    Have writer's block? Read "How to Write Your A@$ Off"

    Posted by Lisa Kirschner

    May 20, 2010 1:21:00 PM

    This may offend some people, but I'm taking Johnny's advice and posting this to the Content 911 blog anyway.

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    Topics: copyblogger, writer, writing, Content Management, content development, flair, Miscellaneous, lisa kirschner, writer's block

    The iPad, the Kindle, and the Future of Books : The New Yorker

    Posted by Lisa Kirschner

    Apr 28, 2010 9:56:43 AM

    Excellent recap of the history between Amazon.com, Apple and traditional publishing houses by Ken Auletta at The New Yorker. This has forever changed my view of Amazon!

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    Topics: digital publishing, Content Management, content development, amazon, flair, steve jobs, kindle, content strategy, apple, Miscellaneous, ipad, ken auletta, lisa kirschner, ebooks, jeff bezos, Industry Leaders

    Can RSS Syndication Really Increase Exposure?

    Posted by Stephanie Bach

    Oct 29, 2009 4:22:00 AM

    In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.

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    Topics: web, content development, flair interactive, Online Marketing, flair, content, content strategy, syndication

    Viral Content is King!

    Posted by Stephanie Bach

    Oct 27, 2009 5:07:00 AM

    Here's a GREAT article on viral content, and why it matters beyond social media circles:

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    Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog

    How Much is Too Much Content?

    Posted by Barb Conway

    Oct 12, 2009 4:32:00 AM

    It's always great to have lots of fresh content on your Web site and you want to be sure you give users as much information as they need, but it's also important not to go overboard.  How can you tell when you have just enough content or when it's too much?  Here are a few tips to help you decide:

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    Topics: content development, flair interactive, CMS, flair, content, content strategy, web site, strategy

    Why Content Matters

    Posted by Stephanie Bach

    Oct 1, 2009 10:25:00 AM

    We live in an era of 'raging' content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text--and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.

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    Topics: Content Management, content development, flair interactive, Online Marketing, CMS, flair, content strategy, information architecture, usability

    Winning Over Your CMS Content Contributors

    Posted by Stephanie Bach

    Sep 8, 2009 6:28:00 AM

    Over the years, we've worked with numerous CMS tools--from enterprise-level to open source and homegrown tools. The bells and whistles may differ from product to product, but the challenge of training and managing content contributors remains universal: How to make the process of managing content easier and more compliant, even if users are not 'technically inclined'?

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    Topics: Content Management, content development, flair interactive, CMS, flair, content management system, content strategy, usability, crownpeak, content authors

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