---
title: Why Content Matters
description: Find out why valuable, relevant content still matters.
---
[](https://www.flairinteractive.com)
# JUMP START Blog and Online Community
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- Why Content Matters
## [Why Content Matters](https://www.jumpstart.flairinteractive.net/jumpstart/why-content-matters)
Posted by [Stephanie Bach](https://www.jumpstart.flairinteractive.net/author/stephanie-bach)
Oct 1, 2009 10:25:00 AM
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We live in an era of 'raging' content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text--and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.
So does content--and its format--*really* matter? You bet it does. Jay Fleischman has written a compelling arguement about this very topic. He gives these seven reasons why exceptional content is crucial to any good marketing strategy:
1. Consumers want to “get” before they “give”.
2. Being seen as an expert carries a lot of weight.
3. Good content is viewed favorably by search engines.
4. If your content is valuable, blog owners and webmasters will link to your pages.
5. The more useful your content is, the more likely it is that your pages will be submitted to social bookmarking sites.
6. News of a great blog post or web page travels fast on the internet.
7. Great content keeps readers coming back.
"Getting traffic is good… but *keeping* traffic is even better. Visitors who return again and again to partake of your knowledge are the ones who will be most likely to become your clients down the road."
[http://www.legalpracticepro.com/7-reasons-why-content-matters/](http://www.legalpracticepro.com/7-reasons-why-content-matters/)
We couldn't have said it better ourselves.
Stephanie Bach
User Experience Lead
[Flair Interactive Services Inc.](https://www.flairinteractive.net)
Topics: [Content Management](https://www.jumpstart.flairinteractive.net/topic/content-management), [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [flair interactive](https://www.jumpstart.flairinteractive.net/topic/flair-interactive), [Online Marketing](https://www.jumpstart.flairinteractive.net/topic/online-marketing), [CMS](https://www.jumpstart.flairinteractive.net/topic/cms), [flair](https://www.jumpstart.flairinteractive.net/topic/flair), [content strategy](https://www.jumpstart.flairinteractive.net/topic/content-strategy), [information architecture](https://www.jumpstart.flairinteractive.net/topic/information-architecture), [usability](https://www.jumpstart.flairinteractive.net/topic/usability)
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