Here's a GREAT article on viral content, and why it matters beyond social media circles:
http://www.dailyblogtips.com/5-reasons-why-viral-content-is-the-new-king/
What is ‘viral’ content?
"Seth Godin coined the term 'viral' as it applies to ideas. Viral content is:
- Easy to understand
- Worth sharing and talking about
- Simple to spread and share
- Rewarding to share"
Viral posts are meant to be shared and designed to drive traffic. Although its beginnings can be found in social media, creating viral content--including video, articles and live discussions--is just as applicable to traditional web sites. As viral content becomes increasingly more popular, it plays an important role in search engine optimization strategies, since the more other sites link to yours, the higher your search engine rankings can be.
Have you seen viral content in action? How has it worked for you? Share!
Stephanie Bach
UX Lead
Flair Interactive Services Inc.