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    Barb Conway

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    How Much is Too Much Content?

    Posted by Barb Conway

    Oct 12, 2009 4:32:00 AM

    It's always great to have lots of fresh content on your Web site and you want to be sure you give users as much information as they need, but it's also important not to go overboard.  How can you tell when you have just enough content or when it's too much?  Here are a few tips to help you decide:

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    Topics: content development, flair interactive, CMS, flair, content, content strategy, web site, strategy

    Making It Personal

    Posted by Barb Conway

    Oct 6, 2009 11:09:08 AM

    Personalizing content on your Web site is a great way to provide real added value to your users. And the more personally relevant that content is, based on a combination of a specific user's actions or personal information stored about that user, the more valuable it can be. Amazon.com is one of the best examples of how effective this can be. However, setting up your site to dynamically serve pages or content can be complicated--and measuring results can be even trickier. 

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    Topics: Content Management, flair interactive, CMS, flair, marketing, interactive, Miscellaneous, personalization

    Developing an Effective CMS Style Guide

    Posted by Barb Conway

    Aug 26, 2009 9:39:00 AM

    You've selected a new content management system (CMS) for your Web site and you're ready to start implementing it. One of the things you should really think about at this point is how to make sure all of your pages maintain a consistent style. Given free reign, everyone who sets up new pages and loads content could find a different way to do it--unless you've given them clear guidelines.

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    Topics: style guide, web, styles, Content Management, flair interactive, UX, CMS, flair, guidelines, content management system, content strategy, user experience


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