Back in 2014, we wrote a blog post that offered a few social media tips. Four years later, social media is as important as ever.
In our last blog post, we noted that the majority of marketers use social media for:
- customer loyalty
- improving SEO
- brand recognition and
- to drive sales
Social media can also be a great way for your potential customers and leads to get to know you and your company. Often, potential customers may be interested in what you do and want to know more, but they don't feel comfortable enough to reach out yet. When you give them a little peek into your company, they'll start to get more comfortable and may reach out themselves to start a conversation.
Another point we touched upon in our original post was that competitive analysis is absolutely critical—not only at the beginning of your social media journey, but on an ongoing basis. At any given time, you should know who your competitors are, what kind of content they're creating and sharing online, which of their posts have gone viral, how many followers they have and what kind of social reach they have. This information will give you a wealth of knowledge about what kind of content is resonating with your audience.
On that note, given Google's current emphasis on creating engaging, valuable and relevant content, we would take our original advice a step further and also recommend that a huge part of your social media strategy in 2018 should focus on content. You can be on every social platform out there (and there are MANY!), but if you don't have compelling content, you won't be able to see a return on your social media investment. Because at the end of the day, that's what it's all about, right?