--- title: JUMP START Blog and Online Community | Content Marketing (3) description: Content Marketing | The JUMP START blog and online community will help you learn how to attract traffic, generate leads and increase conversions through inbound marketing. (3) --- [![flair interactive logo](https://www.jumpstart.flairinteractive.net/hs-fs/hubfs/flair_md_250%2072.png?width=250&height=152&name=flair_md_250%2072.png "flair interactive logo")](https://www.flairinteractive.com) # JUMP START Blog and Online Community ## [Content marketing - is the queen ruling YOUR content house?](https://www.jumpstart.flairinteractive.net/content-marketing-is-the-queen-ruling-your-content-house) Posted by [Joanna Ellis-Escobar](https://www.jumpstart.flairinteractive.net/author/joanna-ellis-escobar) May 21, 2018 3:10:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/content%20king%20engagement%20queen.jpg)](https://www.jumpstart.flairinteractive.net/content-marketing-is-the-queen-ruling-your-content-house) With the much-anticipated Royal Wedding having finally graced us all with its presence, we thought this quote uniquely apropos. So in the spirit of all-things-Royal, let’s break down this idea from social media guru-ess Mari Smith – *“Content is King but engagement is Queen, and the lady rules the house!”* Think about this: *Engagement* is Queen… Honestly? This just could not ring truer. Because the truth is, you could post a blog every day, tweet multiple times a week, pin every gorgeous board you can imagine and Instagram the heck out of your insightful thoughts and nuggets of experienced, useful wisdom, but if your audience isn’t *engaging* withany of it… ...really, what is the point? You can't just Ronco your content marketing - it simply isn't a set-it-and-forget it deal. You have to think about it, research it, plan it, craft it, edit it, revise it, post it...and *that’s* all just the background work. THEN, you have to make sure it’s reaching your audience. How? It’s exasperatingly very simple yet remarkably complicated, all at the same time. The tricky part about engagement is it's about more than *just* what content you put out there…it’s also about *how* you put it out there. Your goal is to give users what they want and need (even if they don't know it yet), which in turn fosters engagement. Your content marketing stategy should be developing content that's relatable, convenient and, ultimately, that solves a problem. THIS is what nurtures engagement. And brands that engage, rule the house. [Read More](https://www.jumpstart.flairinteractive.net/content-marketing-is-the-queen-ruling-your-content-house) Topics: [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [engagement is queen](https://www.jumpstart.flairinteractive.net/topic/engagement-is-queen), [content is king,](https://www.jumpstart.flairinteractive.net/topic/content-is-king) ## [Top inbound marketing news updates for week ending 5/11/18](https://www.jumpstart.flairinteractive.net/top-inbound-marketing-news-for-week-ending-5/11/18) Posted by [Kristin Muckerheide](https://www.jumpstart.flairinteractive.net/author/kristin-muckerheide) May 11, 2018 10:48:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/business-man-1031755_640.jpg)](https://www.jumpstart.flairinteractive.net/top-inbound-marketing-news-for-week-ending-5/11/18) Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week: 1.  [The staircase guest blogging strategy](https://blog.hubspot.com/marketing/staircase-guest-blogging-strategy)   *(HubSpot)*   Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully. 2.  [Inbound vs outbound marketing: definitions, differences and winning strategies](https://www.cmswire.com/digital-marketing/inbound-vs-outbound-marketing-definitions-differences-and-winning-strategies/)   *(CMS Wire) * Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work. [Read More](https://www.jumpstart.flairinteractive.net/top-inbound-marketing-news-for-week-ending-5/11/18) Topics: [top 5](https://www.jumpstart.flairinteractive.net/topic/top-5), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [roundup](https://www.jumpstart.flairinteractive.net/topic/roundup), [content marketing news](https://www.jumpstart.flairinteractive.net/topic/content-marketing-news) ## [#TBT: Marketing strategies: They won't buy without these 6 elements](https://www.jumpstart.flairinteractive.net/tbt-marketing-strategies-they-wont-buy-without-these-6-elements) Posted by [Kristin Muckerheide](https://www.jumpstart.flairinteractive.net/author/kristin-muckerheide) May 10, 2018 7:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/ecommerce-2140603_640.jpg)](https://www.jumpstart.flairinteractive.net/tbt-marketing-strategies-they-wont-buy-without-these-6-elements) In this week's #TBT post, we take a look back at [Digital Marketer's](https://www.digitalmarketer.com/they-wont-buy/) 2013 blog "They won't buy without these 3 elements (and they won't even know why)." What are those three magical marketing strategies? 1. Social proof - *you don't have to prove you're trustworthy if others clearly trust you* 2. Scarcity - *the theory of "you didn't know you needed it until you couldn't have it"* 3. Sensory language - *the power of language and how the brain responds* [Read More](https://www.jumpstart.flairinteractive.net/tbt-marketing-strategies-they-wont-buy-without-these-6-elements) Topics: [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [tips](https://www.jumpstart.flairinteractive.net/topic/tips), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [tbt](https://www.jumpstart.flairinteractive.net/topic/tbt), [social media marketing](https://www.jumpstart.flairinteractive.net/topic/social-media-marketing), [throwbackthursday](https://www.jumpstart.flairinteractive.net/topic/throwbackthursday) ## [Top 5 content marketing news for week ending 5/4/18](https://www.jumpstart.flairinteractive.net/top-content-marketing-news-for-week-ending-5/4/18) Posted by [Kristin Muckerheide](https://www.jumpstart.flairinteractive.net/author/kristin-muckerheide) May 5, 2018 11:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/business-2297833_640.jpg)](https://www.jumpstart.flairinteractive.net/top-content-marketing-news-for-week-ending-5/4/18) Have you been staying on top of the latest content marketing news updates? If not, the team here at [Flair Interactive](http://www.flairinteractive.com/?__hstc=121568407.882852551bbaf570f186ea7d340265e7.1522696072507.1525281689905.1525297498556.22&__hssc=121568407.1.1525297498556&__hsfp=2988749885) has you covered. Here are five of the latest content marketing news updates for this week: 1. [Content for answers: The inverted pyramid - Whiteboard Friday](https://moz.com/blog/content-for-answers-inverted-pyramid) (*Moz*) Not just for journalists anymore, the inverted-pyramid style of organizing and prioritizing information can be used in your content marketing efforts, too. Moz's latest Whiteboard Friday demonstrates the what, why and how.   2. [Google wants to make audio content searchable](https://www.searchenginejournal.com/google-wants-make-audio-content-searchable/250723/) (*Search Engine Journal*) You might start seeing podcasts pop up in search engine results if Google has its way. They hope to start making audio content searchable by incorporating podcast metadata into search results. The audio content would appear alongside articles, videos and images, just like any other type of content.   [Read More](https://www.jumpstart.flairinteractive.net/top-content-marketing-news-for-week-ending-5/4/18) Topics: [top 5](https://www.jumpstart.flairinteractive.net/topic/top-5), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [news](https://www.jumpstart.flairinteractive.net/topic/news) ## [5 most popular content marketing infographics for April 2018](https://www.jumpstart.flairinteractive.net/5-most-popular-content-marketing-infographics-for-april-2018) Posted by [Kristin Muckerheide](https://www.jumpstart.flairinteractive.net/author/kristin-muckerheide) May 1, 2018 1:13:03 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/5%20most%20popular%20infographics%20april%202018.png)](https://www.jumpstart.flairinteractive.net/5-most-popular-content-marketing-infographics-for-april-2018) Stay in the know about content marketing with these helpful infographics that have gone viral this month.    **1. [How to choose a content marketing platform or marketplace (and what's the difference?)](https://www.marketingprofs.com/chirp/2018/33777/how-to-choose-a-content-marketing-platform-or-marketplace-and-whats-the-difference-infographic) **(*MarketingProfs*) Do you know which tools are right for your content strategy? Is it a platform, or a marketplace? Explore the benefits of both, and answer five simple questions to help you determine which tool is right for your marketing plan.   **2. [A brief history of content marketing](https://contently.com/strategist/2018/04/02/infographic-brief-history-of-content-marketing/) **(*The Content Strategist*) Would you be surprised to learn that content marketing has been around for more than a century already? Learn more about its history with this handy timeline.  [Read More](https://www.jumpstart.flairinteractive.net/5-most-popular-content-marketing-infographics-for-april-2018) Topics: [top 5](https://www.jumpstart.flairinteractive.net/topic/top-5), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [infographics](https://www.jumpstart.flairinteractive.net/topic/infographics), [roundup](https://www.jumpstart.flairinteractive.net/topic/roundup) ## [If You're a Little Crazy, You're Good...](https://www.jumpstart.flairinteractive.net/if-youre-crazy-youre-good) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Apr 5, 2017 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/Crazy%20quote%20w%20photo%20cred-1.jpg)](https://www.jumpstart.flairinteractive.net/if-youre-crazy-youre-good) After a hectic work week, it’s easy to feel a little loopy. But how about a little crazy, as coined by Jim Metcalf (see quote below)? As marketers, we’re inherently split in multiple directions. We’re natural dichotomies. We work quickly but with precision. We work strategically and hands on. We work collaboratively and independently. But most importantly—we’re creative with an inherent drive for results. This natural inclination to bend the rules just enough within structured environments, and think outside of unorthodox confines in order to get results is, in fact, what makes us marketers. So in this instance, “a little crazy”, , seems oddly appropriate. In celebration of our sensible insanity, here are some viral marketing videos that truly accentuate our eccentricity. [Read More](https://www.jumpstart.flairinteractive.net/if-youre-crazy-youre-good) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [marketing campaigns](https://www.jumpstart.flairinteractive.net/topic/marketing-campaigns), [viral marketing](https://www.jumpstart.flairinteractive.net/topic/viral-marketing) ## [#TBT: How to Build a Successful Email Campaign](https://www.jumpstart.flairinteractive.net/tbt-how-to-build-a-successful-email-campaign) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Mar 16, 2017 12:23:26 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/social-suggested-images/Throwback%20Thursday%20Blog%20Post.jpg)](https://www.jumpstart.flairinteractive.net/tbt-how-to-build-a-successful-email-campaign) According to the Radicati Group, email use worldwide will top 3 billion users by 2020. While some industry experts are convinced that social media’s convergence with the ever depleting millennial attention span is going to erode email just as email depleted print, that number certainly presents a very different picture.   Back in November 2013, Flair Interactive provided tips on building a successful email campaign. While that post is still relevant and accurate, in 2017, there are some definite changes in what defines and drives a successful email campaign. So, what has changed in the last three years to keep email relevant, effective, and aligned with the technological trends that are impacting marketing as a whole? Let’s take a look:   [Read More](https://www.jumpstart.flairinteractive.net/tbt-how-to-build-a-successful-email-campaign) Topics: [email marketing](https://www.jumpstart.flairinteractive.net/topic/email-marketing), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [marketing automation](https://www.jumpstart.flairinteractive.net/topic/marketing-automation) ## [VIDEO - How to Create Remarkable Content](https://www.jumpstart.flairinteractive.net/how-to-create-remarkable-content) Posted by [Mona Mangat](https://www.jumpstart.flairinteractive.net/author/mona-mangat) Mar 14, 2017 3:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/Screenshot_7.png)](https://www.jumpstart.flairinteractive.net/how-to-create-remarkable-content) Everyone is creating some kind of content, so much so that that the online marketplace is saturated and has become a very crowded place. It's also an environment where old-school methods of marketing cease to be effective, so it's time to put marketing activities like cold calling behind you and tap into the power of content marketing. Obviously, you have to *create* valuable content before you can promote it. But how do you create remarkable content to get their attention? Check out this awesome video from Hubspot, which gives you step-by-step instructions to make content the key to your success online. [Read More](https://www.jumpstart.flairinteractive.net/how-to-create-remarkable-content) Topics: [viral content](https://www.jumpstart.flairinteractive.net/topic/viral-content), [web content](https://www.jumpstart.flairinteractive.net/topic/web-content), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [marketing campaigns](https://www.jumpstart.flairinteractive.net/topic/marketing-campaigns) ## [Make Your Customers Feel Good](https://www.jumpstart.flairinteractive.net/make-your-customers-feel-good) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Mar 6, 2017 5:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Ego%203.jpg)](https://www.jumpstart.flairinteractive.net/make-your-customers-feel-good) Joe Chernov, VP of Marketing at InsightSquared tells us (through the adjacent quote) to make the customers feel smart. And it makes perfect sense. Freud’s psychoanalytic theory of personality tells us that the human psyche is structured into three parts—id, ego, and superego. How we think, feel, and behave are all a by-product of these three forces working together. Since our everyday lives are impacted by the inner-workings of this complicated ensemble, it only makes sense that really great marketing and advertising taps into this powerful trio. Appealing to customers' egos and ultimately making them feel good about themselves continues as a solid marketing strategy. So let’s take a look at some examples of how companies succeeded by listening to Joe and Freud: [Read More](https://www.jumpstart.flairinteractive.net/make-your-customers-feel-good) Topics: [content development](https://www.jumpstart.flairinteractive.net/topic/content-development), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [marketing campaigns](https://www.jumpstart.flairinteractive.net/topic/marketing-campaigns), [viral marketing](https://www.jumpstart.flairinteractive.net/topic/viral-marketing) ## [Top 5 February 2017 Content Marketing Infographics](https://www.jumpstart.flairinteractive.net/top-5-february-2017-content-marketing-infographics) Posted by [Aimee Pagano](https://www.jumpstart.flairinteractive.net/author/aimee-pagano) Mar 2, 2017 4:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.jumpstart.flairinteractive.net/hubfs/images/Content%20Marketing%20History.jpg)](https://www.jumpstart.flairinteractive.net/top-5-february-2017-content-marketing-infographics) Clamoring for new ideas to apply to your content marketing strategy? Get helpful content marketing insights from February's top five infographics: [Read More](https://www.jumpstart.flairinteractive.net/top-5-february-2017-content-marketing-infographics) Topics: [content strategy](https://www.jumpstart.flairinteractive.net/topic/content-strategy), [social media](https://www.jumpstart.flairinteractive.net/topic/social-media), [Content Marketing](https://www.jumpstart.flairinteractive.net/topic/content-marketing), [Inbound Marketing](https://www.jumpstart.flairinteractive.net/topic/inbound-marketing), [infographics](https://www.jumpstart.flairinteractive.net/topic/infographics), [marketing strategy](https://www.jumpstart.flairinteractive.net/topic/marketing-strategy), [social advertising](https://www.jumpstart.flairinteractive.net/topic/social-advertising) [Previous](https://www.jumpstart.flairinteractive.net/topic/content-marketing/page/2) [All posts](https://www.jumpstart.flairinteractive.net/all) 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