SEO moves faster than a speeding bullet - what works one month may hurt you the next. And with Google's never-ending updates to their algorithm and ranking factors, you can't afford to not keep up with the times. Did you miss out on the top news stories this week? Don't you worry...Flair's got your back. Read on for the top five SEO news articles we thought were worth pointing out from this last week.
- Best ways to improve your SEO and why you need to do it (Forbes)
Forbes regularly posts on the most current and updated SEO news, and this article (coupled with the noteworthy contributors) doesn't disappoint. Get tips and thoughts from 15 members of the Young Entrepreneur Council - they're some of the brightest minds in biz. And they make some quick-hit-win suggestions that reinforce what we say all the time (like create authoritative content, post consistently and flesh out your meta data).
- Supercharging your SEO with AI: Insights, automation and personalization (Marketing Land)
AI is here, and it's not going away any time soon. So whether you think it's creepy or cool, check out Marketing Land's exposé on how tech companies are fully embracing AI to become power-houses with their automated robotic SEO strategies. Side note: if you're in the "it's creepy" camp, this article is definitely worth the read, as it has some pretty interesting (not to mention calming) stats and thoughts on the subject. You listen to Pandora? Watch Netflix? You're already deep in the throws of AI.
- SearchCap: Google updates ad settings, negative SEO & more (Search Engine Land)
A roundup in our roundup! How's that for fancy? Check out Search Engine Land's informative list of what happened in the land of search - of particular interest to us was the article on How to determine if you've been hit by negative SEO.
- You're doing SEO wrong: It's all about authority (Business 2 Community)
O.M.G., thank you James Mathewson! Sometimes it feels like I'm talking into a great black hole when I discuss my thoughts on the importance of authority. Thought leadership is the single most effective way to become an authority in your field. If I had a nickle for every time I heard "We blogged 5x a week and put our keywords on every page on our site and nothing happened - it doesn't work!" I could retire. Read this article on why it didn't work, and what you can do to change that! My favorite tip is the part on keyword knowledge graphs...brilliant (also...we meet again, AI).
- Introduction to Pinterest SEO (searchenginepeople)
Pinterest and SEO? Uh, yeah. And I only have one thing to point out about this much-overlooked subject. 69 percent of the people who scroll Pinterest boards find something they buy (comparatively, that number is 40 percent in relation to the almighty Facebook). If you're not optimizing your Pinterest profile, you're missing out. Read this article to learn how to take advantage of all Pinterest has to offer.
Looking for help with implementing an SEO strategy that works? Reach out to Flair today to learn more about how we've helped hundreds of clients maximize their SEO potential. We know what works and how to help you.