Personalizing content on your Web site is a great way to provide real added value to your users. And the more personally relevant that content is, based on a combination of a specific user's actions or personal information stored about that user, the more valuable it can be. Amazon.com is one of the best examples of how effective this can be. However, setting up your site to dynamically serve pages or content can be complicated--and measuring results can be even trickier.
This Marketing Sherpa article offers some useful tips if you're thinking about personalizing any content on your site:
Adding Website Personalization: 5 Tactics to Manage the Process
Flair Interactive has extensive experience in content personalization. Contact us today to find out how we can help with your personalization, globalization or other web site needs.
Barb Conway
User Experience Lead
Flair Interactive Services, Inc.