Learn how user research--including surveys, focus groups, interviews,
online user testing or formal lab testing--can give you priceless
insight into your users' needs and preferences.
Posted by Lisa Kirschner
May 7, 2010 11:34:53 AM
Learn how user research--including surveys, focus groups, interviews,
online user testing or formal lab testing--can give you priceless
insight into your users' needs and preferences.
Topics: user research, Content Management, flair interactive, focus groups, flair, interviews, online user testing, content strategy, usability, surveys, formal lab testing, lisa kirschner
Posted by Lisa Kirschner
Apr 28, 2010 9:56:43 AM
Excellent recap of the history between Amazon.com, Apple and traditional publishing houses by Ken Auletta at The New Yorker. This has forever changed my view of Amazon!
Topics: digital publishing, Content Management, content development, amazon, flair, steve jobs, kindle, content strategy, apple, Miscellaneous, ipad, ken auletta, lisa kirschner, ebooks, jeff bezos, Industry Leaders
Posted by Lisa Kirschner
Apr 23, 2010 10:46:29 AM
Check out this brilliant presentation by Jesse Schell, the founder of Schell Games, the former creative director of the Disney Imagineering
Virtual Reality Studio, and a faculty member of the Entertainment Technology Center at Carnegie Mellon University:
Topics: flair interactive, facebook, Online Marketing, Interesting and Useful Sites, content strategy, Miscellaneous, video games, social networking, user experience, lisa kirschner, web 2.0, jesse schell, E-commerce, Industry Leaders
Posted by Lisa Kirschner
Nov 5, 2009 6:22:00 AM
There is no best web content management system. But there is probably a good Web CMS for what you’re trying to do. With that, we kicked-off a heated debate on Inconvenient truths and unsolved WCM industry challenges at the J.Boye 2009 conference in chilly Aarhus, DK.
via www.cmswire.com
Great summary of notes from CMS Wire for the "Inconvenient truths and unsolved WCM industry challenges" session from the J. Boye 2009 conference. I love the fact that user experience improvements are noted as a must-have requirement for the web content management (WCM) industry, particularly open source tools.
I'm also glad to see the recognition that matrices and Excel charts should not be used to compare and analyze WCM tools during the selection process. See our blog post about this topic, "Why You Don't Need a Detailed CMS Comparison Chart."
What are your thoughts on what's working and what's not in WCM today?
Lisa Kirschner
Founder and Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
Topics: Content Management, flair interactive, web content management, flair, CMS Tools, lisa kirschner, WCM
Posted by Lisa Kirschner
Sep 1, 2009 1:15:00 PM
Earlier today, Daya Baran at Webguild Silicon Valley posted an interesting article entitled "Nine Years After the Dot Com Bubble." She includes a rather dramatic chart showing the NASDAQ composite index from 2000 to present. Can you guess what it shows? Yep, a steep and significant decrease.
Topics: dot com, flair interactive, flair, Interesting and Useful Sites, interactive marketing, web development, webguild, content 911, lisa kirschner
Copyblogger has just released a post entitled "Copywriting 101: An Introduction to Copywriting". It's a hands-on, practical list of things that you should do when writing copy (content) for online media.
Topics: lyris, lyris hq, web, copyblogger, writing, Content Management, content development, flair interactive, clicktracks, CMS, flair, content, copywriting, lisa kirschner, WCM
Day Software has released better-than-expected earnings for the first half of '09, following a lackluster end to 2008:
Topics: web, Content Management, flair interactive, CMS, flair, content, Product Reviews, day software, day communique, cq 5, lisa kirschner, WCM, CMS Watch
Posted by Lisa Kirschner
Aug 6, 2009 6:43:00 AM
Seth Godin has written a great post on learning to ride a unicycle:
Topics: Content Management, content development, flair interactive, seth godin, CMS, flair, content, interactive marketing, lisa kirschner
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