Planning is a universally essential and neglected task. Across every industry and at every level of organizational structure, there are the "bad seeds" who seem to have skipped school the day that planning was taught. Initially, it never really appears to be a problem. The issue will absolutely creep up on the guilty non-planners, though, regardless of their role. Marketers, too, are extremely susceptible to the pitfalls of failing to plan properly. There's a reason that marketing professionals carry on about marketing strategies, editorial calendars, buyer personas, and so forth. While none of it is fun, it's all part of the very necessary planning process.
In this video, Joe Pilizzi discusses some of his 2015 market research findings and how they support the idea that having a solid content strategy (and sticking to it) is the key to your success or failure as a marketer.
Are you interesting in learning more about what it takes to win at content marketing?
Click the link below to learn more about our top tips for creating a marketing strategy that rocks.
